We Are Ethos
HUMANLY CENTERED
EXPERIENCE LED
VALUE DRIVEN
We Are Ethos
HUMANLY CENTERED
EXPERIENCE LED
VALUE DRIVEN
We Are Ethos
HUMANLY CENTERED
EXPERIENCE LED
VALUE DRIVEN
Experience-led creative consultants elevating the art and science of marketing.
We partner with brands on communications and creative strategy, full‑funnel content through post‑purchase, and digital growth.
"Today, organizations are evolving from product-led to experience-led businesses. "
We are agile and digitally native, helping clients lead and innovate while delivering positive business results for global and local brands worldwide.
We excel across channels and across borders through our diverse Centers of Excellence, merging a brand experience agency (BxM) and a customer experience (CxM) agency, with more than 100 experts in 5 offices throughout the Middle East.
HUMANLY CENTERED
We design with empathy so brands feel personally relevant
EXPERIENCE LED
We create seamless, emotionally resonant brand experiences.
VALUE DRIVEN
We link strategy to measurable, accountable impact.
The Team
Creative Minds
One Partner Across Both Sides of the Journey
We are a cross-functional team of strategists, creatives, techies, content producers and product builders working under one roof for the same objective.
Leadership
Samer AbouNaja
Client Services Director
Dalia Hachim
Associate Communications Director
Raafat AbuHammad
Associate Creative Director
Marc Lati
Cofounder
Rawan Sarieddine
Senior Client Manager
Bassam Alhaakim
VP Strategy
Eliane Manih
Senior Art Director
Myrna Eliya
Senior Art Director of UI
Tarek Chaya
Technology Director
Bashar AlGhareeb
Administration Director
Lidya Chaya
People Specialist
Join the Team
Awards
Recognition & Impact
Our work speaks through results, and we're honored when it resonates with the industry. Here's a glimpse of our creative impact and recognition.
Award
Best Digital Content Marketing Campaign
Digital Media Awards MENA
MENA EFFIES
Best Digital Marketing Campaign - Finalist
World Top Mentioned Retail Food Brand (McDonald's)
Twitter X
Digital Excellence Award
Ministry Of Telecom
Get to Know Us
Meet the Fastest Growing Independent Digital Marketing Consultancy in the Middle East
Employees
Digitally Native Team
Capabilities
One Agency Multiple Disciplines
Countries
Across the MENA Region
Our Services at a Glance
Experience-led creative consultants elevating the art and science of marketing.
We partner with brands on communications and creative strategy, full‑funnel content through post‑purchase, and digital growth.
"Today, organizations are evolving from product-led to experience-led businesses. "
We are agile and digitally native, helping clients lead and innovate while delivering positive business results for global and local brands worldwide.
We excel across channels and across borders through our diverse Centers of Excellence, merging a brand experience agency (BxM) and a customer experience (CxM) agency, with more than 100 experts in 5 offices throughout the Middle East.
HUMANLY CENTERED
We design with empathy so brands feel personally relevant
EXPERIENCE LED
We create seamless, emotionally resonant brand experiences.
VALUE DRIVEN
We link strategy to measurable, accountable impact.
The Team
Creative Minds
One Partner Across Both Sides of the Journey
We are a cross-functional team of strategists, creatives, techies, content producers and product builders working under one roof for the same objective.
Leadership
Samer AbouNaja
Client Services Director
Dalia Hachim
Associate Communications Director
Raafat AbuHammad
Associate Creative Director
Marc Lati
Cofounder
Rawan Sarieddine
Senior Client Manager
Bassam Alhaakim
VP Strategy
Eliane Manih
Senior Art Director
Myrna Eliya
Senior Art Director of UI
Tarek Chaya
Technology Director
Bashar AlGhareeb
Administration Director
Lidya Chaya
People Specialist
Join the Team
Awards
Recognition & Impact
Our work speaks through results, and we're honored when it resonates with the industry. Here's a glimpse of our creative impact and recognition.
Award
Best Digital Content Marketing Campaign
Digital Media Awards MENA
MENA EFFIES
Best Digital Marketing Campaign - Finalist
World Top Mentioned Retail Food Brand (McDonald's)
Twitter X
Digital Excellence Award
Ministry Of Telecom
Get to Know Us
Meet the Fastest Growing Independent Digital Marketing Consultancy in the Middle East
Employees
Digitally Native Team
Capabilities
One Agency Multiple Disciplines
Countries
Across the MENA Region
Our Services at a Glance
Experience-led creative consultants elevating the art and science of marketing.
We partner with brands on communications and creative strategy, full‑funnel content through post‑purchase, and digital growth.
"Today, organizations are evolving from product-led to experience-led businesses. "
We are agile and digitally native, helping clients lead and innovate while delivering positive business results for global and local brands worldwide.
We excel across channels and across borders through our diverse Centers of Excellence, merging a brand experience agency (BxM) and a customer experience (CxM) agency, with more than 100 experts in 5 offices throughout the Middle East.
HUMANLY CENTERED
We design with empathy so brands feel personally relevant
EXPERIENCE LED
We create seamless, emotionally resonant brand experiences.
VALUE DRIVEN
We link strategy to measurable, accountable impact.
The Team
Creative Minds
One Partner Across Both Sides of the Journey
We are a cross-functional team of strategists, creatives, techies, content producers and product builders working under one roof for the same objective.
Leadership
Samer AbouNaja
Client Services Director
Dalia Hachim
Associate Communications Director
Raafat AbuHammad
Associate Creative Director
Marc Lati
Cofounder
Rawan Sarieddine
Senior Client Manager
Bassam Alhaakim
VP Strategy
Eliane Manih
Senior Art Director
Myrna Eliya
Senior Art Director of UI
Tarek Chaya
Technology Director
Bashar AlGhareeb
Administration Director
Lidya Chaya
People Specialist
Join the Team
Awards
Recognition & Impact
Our work speaks through results, and we're honored when it resonates with the industry. Here's a glimpse of our creative impact and recognition.
Award
Best Digital Content Marketing Campaign
Digital Media Awards MENA
MENA EFFIES
Best Digital Marketing Campaign - Finalist
World Top Mentioned Retail Food Brand (McDonald's)
Twitter X
Digital Excellence Award
Ministry Of Telecom
Get to Know Us
Meet the Fastest Growing Independent Digital Marketing Consultancy in the Middle East
Employees
Digitally Native Team
Capabilities
One Agency Multiple Disciplines
Countries
Across the MENA Region
Our Services at a Glance
Let's create something remarkable
— If you’re interested in any form of collaboration, please send us an email and we’ll get back shortly.
Let's create something remarkable
— If you’re interested in any form of collaboration, please send us an email and we’ll get back shortly.
Let's create something remarkable
— If you’re interested in any form of collaboration, please send us an email and we’ll get back shortly.
We transform brands.
Your success is next.
Meet the partners who are part of our success story
Start your project now by booking a one-on-one consultation with our expert.
We transform brands.
Your success is next.
Meet the partners who are part of our success story
Start your project now by booking a one-on-one consultation with our expert.
We transform brands.
Your success is next.
Meet the partners who are part of our success story
Start your project now by booking a one-on-one consultation with our expert.