CxM
UX/UI Strategies
Product & Commerce
CMS & CXP
By incorporating human experiences into our code, we aim to create digital journeys that users can connect with on a deeper level, building more empathetic and intuitive interfaces.

01
Customer Experience Management
Learn how GM Onstar manages subscriber management through Ethos CX Managed Services
01 EXPERIENCE STRATEGY
Customer Research
Data Pipeline Strategy
CX Vision & Strategy
MarTech Stack

IMPLEMENTATION
& DELIVERABILITY
Marketing Automation Implementation
Data Activation
Deliverability & Monitoring
Managed Marketing Services (MMS)
02 EXPERIENCE
DESIGN
Segmentation
Customer Journey Mapping
Journey Orchestration
Moments Design
&. Development
03 EXPERIENCE
ACTIVATION
Campaigns Management
Engagement Calendars
Messages Development (Email, SMS, Push & In-App)
Bot Decision Trees
04 EXPERIENCE
ANALYTICS
Journey Optimisation
Experience Metrics
Dashboards and Analytics

02
UX/UI DESIGN
& STRATEGY
Learn how we provide Fintechs and top Banks with UX/UI design strategies, business analysis, and embedded digital resources.
This includes intuitive interface design, scalable design systems, usability testing, and strategic project management, enabling seamless digital transformation and optimized user-centric banking experiences.
User Experience Research & Strategy
Comprehensive research and strategic planning for optimal user experiences

Business Analysts Integration
Strategic business analysis to drive digital transformation
Design System Development
Building scalable design systems for consistent brand experiences
Interface Design
& Prototyping
Creating intuitive interfaces with advanced prototyping techniques

Usability Testing & Optimization
Rigorous testing to ensure optimal user interactions

03
DIGITAL PRODUCT DEVELOPMENT
MOBILE | WEB | ENTERPRISE
Learn how Aramco partnered with Ethos Interactive to create a user-friendly fueling app. Through strategic research, advanced prototyping, design system development, and usability testing, Aramco achieved seamless functionality and exceptional user experiences.
Development
Native & Hybrid Mobile Applications
Powerful mobile experiences across platforms
Full-Stack Web Development
Comprehensive web solutions from frontend to backend

Enterprise-Grade Security Implementation
Protecting sensitive data and transactions
Progressive Web Applications (PWAs)
Fast, reliable web apps with offline capabilities
API Development & Integration
Seamless connectivity between systems
Cloud-Based Solutions
Scalable infrastructure for growing businesses

04
Content Management Systems (Enterprise CMS)
Learn how we collaborated with AMEX to create custom content management platforms tailored to their business needs. Through workflow automation, headless CMS options, and SEO tools, AMEX achieved centralized multi-site management, streamlined processes, flexible content delivery, and improved digital performance.
Custom Content Management Platforms + CDP/CXP
Enterprise CMSs. (Sitecore, Liferay, Acquia Drupal) Tailored to your specific business needs

CXP: Personalisation & Automation
Personalise journeys based on behaviour or CRM Data.

CDP: Store and Sync all User Events
Connect to CDPs and sync all user events.






