Girl in white smoke
Girl in white smoke
Girl in white smoke

AI-driven
Customer Lifecycle Marketing

AI-driven
Customer Lifecycle Marketing

◢

AI powered customer engagement, digital experience and product design for enterprises across the Middle East and beyond.

AI powered customer engagement, digital experience and product design for enterprises across the Middle East and beyond.

◢ Delivering growth through connected strategy, creativity, and technology.

Enterprises have digitised the branch, not the customer.

The growth that's left sits in the customers you already have - and it comes from moments that are sent, segmented and measured.

Ethos runs that relationship after the ad has done its job.

Ethos Engage
Customer engagement, run.

Lifecycle journeys, moments and CRM operation across email, SMS, WhatsApp and push - from onboarding to renewal to win-back.
Strategy, design, activation, analytics and deliverability, every month, on your platforms.

01 EXPERIENCE  STRATEGY

Customer Research
Data Pipeline Strategy
CX Vision & Strategy
MarTech Stack

02 EXPERIENCE
DESIGN

Segmentation
Customer Journey Mapping
Journey Orchestration
Moments Design
&. Development

03 EXPERIENCE
ACTIVATION

Campaigns Management
Engagement Calendars
Messages Development (Email, SMS, Push & In-App)
Bot Decision Trees

04 EXPERIENCE
ANALYTICS

Journey Optimisation
Experience Metrics
Dashboards and Analytics


05 IMPLEMENTATION
& DELIVERABILITY

Marketing Automation Implementation
Data Activation
Deliverability & Monitoring
Managed Marketing Services (MMS)

Platforms we Operate

Salesforce Marketing Cloud, Adobe Campaign, Braze, HubSpot, WhatsApp Business.

93% Behaviour-triggered messages get delivered.

Broadcast push notifications struggle with an 80.73% delivery rate, while behaviour-based triggers achieve 93.07%. Same audience, no media spend.

2–3× Targeted beats mass

Personalised messages outperform one-size-fits-all sends by 2–3× on click-through, with fewer opt-outs.

What powers Engage:

Strategy, Experience, Product.

DxMI — the strategy Engage runs on

DxMI benchmarks how customers actually find, use and judge you — 1,400+ data points across 11 research streams and 10 dimensions, scored against your competitors. It sets the customer strategy Engage runs on and the fix-first roadmap. Intelligence from Ethos Signal and Community Pulse feeds the strategy and the monthly calendar.

Digital Experience

UX research, design systems, interface design and usability testing — including embedded design resources inside your team.

Digital Product

Native and hybrid apps, web, APIs, enterprise CMS and CDP/CXP platforms — built to run the journeys, not just to launch.

1,400+ data points

DxMI benchmarks your digital maturity against competitors in any industry — the customer strategy is measured, not guessed.

Start with the customer strategy.

Start with the customer strategy.

Start with the customer strategy.

Questions we get asked.

FAQ

Quick and clear answers to your key questions

Get the clarity you need about our customer approach and services

Questions we get asked.

FAQ

Quick and clear answers to your key questions

Get the clarity you need about our customer approach and services

Questions we get asked.

FAQ

Quick and clear answers to your key questions

Get the clarity you need about our customer approach and services

What is Ethos Engage?

A 12-month customer engagement retainer: Ethos designs, builds, sends and measures the lifecycle communications you run with existing customers, on your own platforms.

What is DxMI?

A customer-focused digital maturity index that sets the customer strategy for digital transformation — benchmarked against competitors from 1,400+ data points, in any industry.

Do you work on our platforms or yours?

Yours. We operate Salesforce Marketing Cloud, Adobe Campaign, Braze, HubSpot and WhatsApp Business inside your environment, with named licences and no shared credentials.

Which markets does Ethos serve?

Based in the Middle East, serving clients across the globe.

What is Ethos Engage?

A recurring customer engagement retainer: Ethos designs, builds, sends and measures the lifecycle communications you run with existing customers, on your own platforms.

What is DxMI?

A customer-focused digital maturity index that sets the customer strategy for digital transformation — benchmarked against competitors from 1,400+ data points, in any industry.

Do you work on our platforms or yours?

Yours. We operate Salesforce Marketing Cloud, Adobe Campaign, Braze, HubSpot and WhatsApp Business inside your environment, with named licences and no shared credentials.

Which markets does Ethos serve?

Based in the Middle East, serving clients across the globe.

Team working at the table in well lit office
Team working at the table in well lit office
Team working at the table in well lit office

Our team will guide you through our design process, project specifications and cost estimate.

Our team will guide you through our design process, project specifications and cost estimate.

Start with the
customer strategy

Meet the partners who are part of our success story

A four-week DxMI engagement tells you where your customers are, where you stand against competitors, and what to build first.

Team working in an office watching at a presentation

Start with the
customer strategy

Meet the partners who are part of our success story

A four-week DxMI engagement tells you where your customers are, where you stand against competitors, and what to build first.

Team working in an office watching at a presentation

Start with the
customer strategy

Meet the partners who are part of our success story

A four-week DxMI engagement tells you where your customers are, where you stand against competitors, and what to build first.

Team working in an office watching at a presentation