Community Pulse Intelligence
Content Marketing and Customer Engagement
Brand Experience
Amex Insight-Driven Growth
Community Pulse Intelligence
Turning social conversation into a growth roadmap. By analyzing posts first channels, we identified what drives advocacy, where friction exists, and how to activate partnerships, content, and product to boost everyday card usage while reinforcing premium positioning.
Client
AMEX
Released
December 8, 2025
Timeframe
Project Type
Content Marketing and Customer Engagement
Technology
Amex Insight-Driven Growth
Overview
We transformed social listening into actionable strategy. Focusing on Arabic conversations in KSA, we mapped dominant themes (co-branded cards, promotions, travel benefits), leading voices, seasonal peaks, and sentiment drivers. The output: clear, prioritized moves across content, partnerships, channels, and product to capture demand and reduce pain points.
Amex Insight-Driven Growth
The Challenge
Convert strong interest in co-branded travel and promotions into sustained usage. Address persistent concerns around merchant acceptance, application complexity, and digital wallet fees.
Elevate brand advocacy beyond promotions through education and premium experiences.
Amex Insight-Driven Growth
The Solution
Content and Community Educational formats (tutorials, ROI explainers, real-world use cases) to outperform brand posts and reduce service queries. Segment-specific narratives for everyday value (beyond travel) and family use. Partnerships Deepen airline/hotel alliances (Alfursan, Marriott) and expand into telco/entertainment (STC, Netflix/Spotify bundles).
Amex Insight-Driven Growth
Amex Insight-Driven Growth
Performance Results
Strong positive sentiment baseline Reframed content mix toward education and ROI, improving engagement quality. Clear roadmap to increase offer utilization, expand addressable segments and reduce application abandonment.
Engagement rate
Increase
Positive sentiment
points
Partner-led content
CTR
Amex Insight-Driven Growth
Final thoughts
Community-led intelligence is a growth engine when paired with clear action. For Amex KSA, elevating education, access, and everyday relevance—while showcasing premium experiences—turns social momentum into sustained card preference and usage.
Next Project
Community Pulse Intelligence
Content Marketing and Customer Engagement
Brand Experience
Amex Insight-Driven Growth
Community Pulse Intelligence
Turning social conversation into a growth roadmap. By analyzing posts first channels, we identified what drives advocacy, where friction exists, and how to activate partnerships, content, and product to boost everyday card usage while reinforcing premium positioning.
Client
AMEX
Released
December 8, 2025
Timeframe
Project Type
Content Marketing and Customer Engagement
Technology
Amex Insight-Driven Growth
Overview
We transformed social listening into actionable strategy. Focusing on Arabic conversations in KSA, we mapped dominant themes (co-branded cards, promotions, travel benefits), leading voices, seasonal peaks, and sentiment drivers. The output: clear, prioritized moves across content, partnerships, channels, and product to capture demand and reduce pain points.
Amex Insight-Driven Growth
The Challenge
Convert strong interest in co-branded travel and promotions into sustained usage. Address persistent concerns around merchant acceptance, application complexity, and digital wallet fees.
Elevate brand advocacy beyond promotions through education and premium experiences.
Amex Insight-Driven Growth
The Solution
Content and Community Educational formats (tutorials, ROI explainers, real-world use cases) to outperform brand posts and reduce service queries. Segment-specific narratives for everyday value (beyond travel) and family use. Partnerships Deepen airline/hotel alliances (Alfursan, Marriott) and expand into telco/entertainment (STC, Netflix/Spotify bundles).
Amex Insight-Driven Growth
Amex Insight-Driven Growth
Performance Results
Strong positive sentiment baseline Reframed content mix toward education and ROI, improving engagement quality. Clear roadmap to increase offer utilization, expand addressable segments and reduce application abandonment.
Engagement rate
Increase
Positive sentiment
points
Partner-led content
CTR
Amex Insight-Driven Growth
Final thoughts
Community-led intelligence is a growth engine when paired with clear action. For Amex KSA, elevating education, access, and everyday relevance—while showcasing premium experiences—turns social momentum into sustained card preference and usage.
Next Project
Community Pulse Intelligence
Content Marketing and Customer Engagement
Brand Experience
Amex Insight-Driven Growth
Community Pulse Intelligence
Turning social conversation into a growth roadmap. By analyzing posts first channels, we identified what drives advocacy, where friction exists, and how to activate partnerships, content, and product to boost everyday card usage while reinforcing premium positioning.
Client
AMEX
Released
Dec 8, 2025
Timeframe
Project Type
Content Marketing and Customer Engagement
Technology
Amex Insight-Driven Growth
Overview
We transformed social listening into actionable strategy. Focusing on Arabic conversations in KSA, we mapped dominant themes (co-branded cards, promotions, travel benefits), leading voices, seasonal peaks, and sentiment drivers. The output: clear, prioritized moves across content, partnerships, channels, and product to capture demand and reduce pain points.
Amex Insight-Driven Growth
The Challenge
Convert strong interest in co-branded travel and promotions into sustained usage. Address persistent concerns around merchant acceptance, application complexity, and digital wallet fees.
Elevate brand advocacy beyond promotions through education and premium experiences.
Amex Insight-Driven Growth
The Solution
Content and Community Educational formats (tutorials, ROI explainers, real-world use cases) to outperform brand posts and reduce service queries. Segment-specific narratives for everyday value (beyond travel) and family use. Partnerships Deepen airline/hotel alliances (Alfursan, Marriott) and expand into telco/entertainment (STC, Netflix/Spotify bundles).
Amex Insight-Driven Growth
Amex Insight-Driven Growth
Performance Results
Strong positive sentiment baseline Reframed content mix toward education and ROI, improving engagement quality. Clear roadmap to increase offer utilization, expand addressable segments and reduce application abandonment.
Engagement rate
Increase
Positive sentiment
points
Partner-led content
CTR
Amex Insight-Driven Growth
Final thoughts
Community-led intelligence is a growth engine when paired with clear action. For Amex KSA, elevating education, access, and everyday relevance—while showcasing premium experiences—turns social momentum into sustained card preference and usage.
Next Project
We transform brands.
Your success is next.
Meet the partners who are part of our success story
Start your project now by booking a one-on-one consultation with our expert.
We transform brands.
Your success is next.
Meet the partners who are part of our success story
Start your project now by booking a one-on-one consultation with our expert.
We transform brands.
Your success is next.
Meet the partners who are part of our success story
Start your project now by booking a one-on-one consultation with our expert.