Effective Date: April 23, 2025

Last Reviewed: April 23, 2025

Introduction

At Ethos Interactive DMCC, our commitment to excellence, integrity, and respect forms the foundation of our interactions with clients, partners, colleagues, and the broader community. This Code of Conduct outlines the ethical standards we uphold, ensuring our work environment and external interactions reflect our core values and reinforce our reputation as a leading digital agency.

1. Integrity and Ethics

• Honesty and Transparency: We commit to being honest, transparent, and truthful in all our communications and marketing activities.

• Legal Compliance: We strictly adhere to all applicable laws and regulations, including data privacy, intellectual property, and consumer protection laws within the UAE and the DMCC.

• Conflict of Interest: Our team members are required to disclose any conflicts of interest, ensuring that personal interests never compromise our agency’s objectivity or ethical standards.

2. Anti-Bribery and Anti-Corruption

Ethos Interactive DMCC maintains a zero-tolerance policy toward bribery and corruption in all forms.

• Prohibited Conduct: We do not offer, give, solicit, or accept bribes, kickbacks, or improper payments. This applies to interactions with both public officials and private business entities.

• Regulatory Adherence: We operate in strict accordance with UAE Federal Decree-Law No. 31 of 2021 (Crimes and Penalties Law) and relevant international anti-corruption standards.

• Facilitation Payments: We strictly prohibit "grease payments" intended to expedite routine administrative tasks.

• Gifts and Hospitality: Any business-related gifts or entertainment must be transparent, reasonable, and never intended to improperly influence a business outcome.

3. Professionalism and Excellence

• Quality of Work: We deliver digital marketing services of the highest quality, driven by creativity, innovation, and technical expertise.

• Continuous Improvement: We stay ahead of industry trends and best practices to provide our clients with cutting-edge solutions.

• Accountability: We take full responsibility for our actions and decisions, ensuring we fulfill all commitments to our clients and partners.

4. Respect and Inclusion

• Cultural Sensitivity: We respect the UAE’s cultural norms and values, ensuring our marketing content is appropriate and reflective of local heritage.

• Diversity and Equality: We foster an inclusive environment where every individual is treated with dignity and fairness, regardless of background.

• Safety and Harassment: We maintain a workplace free of harassment, bullying, and discrimination.

5. Confidentiality and Data Privacy

• Client Protection: Protecting client data, strategies, and intellectual property is a top priority.

• Data Integrity: We rigorously follow UAE data protection regulations to ensure the privacy and security of all digital communications.

6. Digital and Online Conduct

• Ethical Marketing: We avoid misleading advertising, misinformation, and "black-hat" SEO practices that could compromise our integrity or violate regulatory guidelines.

• Brand Representation: Our team represents Ethos Interactive DMCC professionally across all digital platforms and social media.

7. Intellectual Property

• Respect for Rights: We ensure all content used—including images, text, and software—is properly licensed or generated internally in compliance with copyright and trademark laws.

• Agency Assets: We safeguard our proprietary strategies and methodologies as part of our commitment to innovation.

8. Reporting and Compliance

We encourage an open-door policy where any suspected violations of this Code can be reported confidentially. At Ethos Interactive DMCC, we protect whistleblowers and prohibit retaliation against anyone reporting a concern in good faith.

Contact Us For questions regarding our Code of Conduct or to report a compliance concern, please contact our administration office at info@ethoskms.com.