Automotive, Fuel & Mobility
Automotive, Fuel & Mobility
The relationship starts after the sale: service, parts, fuel and the next vehicle.
WHO IT IS FOR
Dealers & aftersales
From purchase to lifetime service.
Ownership onboarding, service reminders, parts and accessories, warranty renewals and trade-in timing.
Fuel & mobility apps
From first fill to daily habit.
App and loyalty enrolment, top-ups, station offers and lapsed-driver win-back, run on the platform you already use.
53.9%
of automotive email revenue comes from 5% of the messages sent.
Those 5% are automated flows. Considered, high-value purchases reward messages that follow research and bookings rather than the calendar.
Source: Ethos technology partner benchmarks, 2025–26 · automotive ecommerce (parts and accessories) · global, not KSA- or Middle East-specific
THE LIFECYCLE
01 Activate
Welcome and ownership onboarding App and loyalty enrolment First service booking
Measured by
Booking rate
02 Retain
Service and maintenance reminders Parts, accessories and fuel offers Warranty and insurance renewals
Measured by
Service retention
03 Win back
Lapsed service recovery Abandoned quote or booking recovery Trade-in and upgrade campaigns
Measured by
Repeat purchase
Touchpoints that change by customer.
We build these flows on your email, push, SMS and WhatsApp. Each owner's tags decide who gets which message, and when; every flow is measured against a hold-out group.
Ownership welcome
Email + WhatsApp · new owners
Service reminders
SMS + WhatsApp · service due, one-tap booking
Loyalty & fuel offers
Push + SMS · members
Parts & accessories
Email + push · owners, by model
Booking recovery
WhatsApp + SMS · quote or booking abandoned
Trade-in timing
Email + WhatsApp · upgrade window
Where each flow earns.
Average revenue per recipient for each automated flow in automotive ecommerce. Build the core flows first, then plan campaigns around them.
Browse
$4.06 per recipient: recently viewed items and price alerts.
Cart or booking
$11.89 per recipient by email, $10.97 by SMS.
After purchase
$3.16 post-purchase and $1.11 win-back: reviews, add-ons and lapse offers.
CAMPAIGNS VS FLOWS
Big orders reward well-timed flows.
Revenue per recipient Flow emails vs campaign emails
Average order from flows vs $126 across ecommerce
Of flow revenue from new buyers vs 47.9% across ecommerce
Start with one journey.
Measured by
Service bookings and retention
FAQs
Do we need to buy a new platform? No. We work on the CRM, CMS and app platforms you already run. If you want a new one, we can recommend and implement it. Does customer data leave your systems? No. We work inside your own CRM and messaging platform; customer data stays in your systems, and results are measured in your own data. What do you need from us? A segmentation job that sets the tags, access to your messaging platform or DMS data, and content approvals from your team. Do you work with fuel and mobility apps? Yes. We run as an extension of your growth and CRM team, on the platform you already use. Who is on the team? An engagement manager leads a data analyst, a martech developer, a UX/UI designer and a copywriter, with a strategist and data architect during set-up.
