We read 5,835 unique activities from 14 Saudi banks across Instagram and X. The most active banks are not the most heard — and the calendar is more crowded than most media plans admit.

Product by product, the activity leader and the response leader are never the same bank. Here is what earns in cards, accounts, savings, finance, SME, premium and family — and which lane nobody has claimed.

A closing keynote, mada and Himyan go fully live, and eleven partnerships in a day.

One keynote that set the agenda, nineteen agreements, two nine-figure raises, three product launches — and a handful of things that slipped past most of the floor.

Thirty-one deals, a fintech unicorn, and a card deal between two central banks.