Banking & Digital Banks
Banking & Digital Banks
Opening an account takes minutes. Making you their main bank takes a programme.
WHO IT IS FOR
Banks
From new account to main bank.
Card activation, salary transfer, cross-selling finance and savings, moving branch customers to digital, and bringing dormant accounts back.
Digital banks & fintech
From download to daily use.
KYC completion, first top-up, adding the card to a wallet, first transfer, referrals and repayment reminders, run on the platform you already use.
41%
of email revenue comes from 5.3% of the messages sent.
Those 5.3% are automated flows: messages triggered by what each customer does, not by the calendar. In banking, the triggers are account opened, card not activated, salary not moved and activity dropping.
Source: Ethos technology partner benchmarks, 2025–26 · industry average
THE LIFECYCLE
01 Activate
KYC and onboarding completion Card activation and first spend App and digital banking set-up
Measured by
Activation rate
02 Retain
Salary transfer and bill set-up Cross-sell: cards, finance, savings Spending insights and savings nudges
Measured by
Products per customer
03 Win back
Dormant account reactivation Application abandonment recovery Card and product renewals
Measured by
Reactivation rate
Touchpoints that change by customer.
We start from the content pages you already run, such as offers, and extend them. Each customer's tags, such as card not activated or dormancy risk, decide which version they see.
Home banner
Every customer · picked by segment and next best action
Onboarding checklist
New customers · KYC, card, salary, first payment
Offers hub
Card holders · ranked by what they spend on
Product pages
Eligible non-holders · lead with the product they qualify for
Card and account prompts
Card users · activate, add to wallet, set limits
Welcome back
Dormancy risk · one clear reason to return
Your data stays yours.
Content and customer data stay inside the bank. The targeting engine receives codes and returns a page reference; your CMS serves the approved page.
Inside the bank
Your systems tag each customer: card not activated, salary not moved, activity dropping.
Targeting
Receives only an ID and tag codes, and returns which page to show.
Your CMS and app
Serve the approved page in Arabic or English and log results against a hold-out group.
CAMPAIGNS VS FLOWS
In banking, the triggers are account opening, card activation, salary and dormancy. We turn your campaigns into flows built on them.
Revenue per recipient $3.56 on flows vs $0.20 on campaigns
Higher conversion rate 2.11% on flows vs 0.16% on campaigns
Return on automation spend Average over three years
Start with one journey.
Measured by
Cards activated in 30 days and salary transfers
FAQs
Do we need to buy a new platform? No. We work on the CRM, CMS and app platforms you already run. If you want a new one, we can recommend and implement it. Does customer data leave the bank? No. Targeting uses an ID and tag codes only; customer data and content stay in your systems, and results are measured in your own data. What do you need from us? A segmentation job that sets the tags, one app release for the placements, and content approvals from your team. Do you work with digital banks and fintechs? Yes. For digital banks we run as an extension of your growth and CRM team, on the platform you already use. Who is on the team? An engagement manager leads a data analyst, a martech developer, a UX/UI designer and a copywriter, with a strategist and data architect during set-up.
