Ecommerce & Retail
Ecommerce & Retail
Acquisition keeps getting more expensive, so the second order matters most.
WHO IT IS FOR
Online stores & marketplaces
From first order to loyal customer.
Welcome, browse, cart, post-purchase and win-back flows across email, SMS, push and WhatsApp.
Omnichannel retailers
From store visit to online habit.
Loyalty, receipts, replenishment and app adoption that connect stores and online, run on the platform you already use.
41%
of email revenue comes from 5.3% of the messages sent.
Those 5.3% are automated flows, triggered by what each shopper does. Campaigns keep you visible; flows convert. Build the flows first.
Source: Ethos technology partner benchmarks, 2025–26 · all ecommerce email · global, not KSA- or Middle East-specific
THE LIFECYCLE
01 Activate
Welcome series and first-order offer Browse abandonment Back-in-stock and price alerts
Measured by
Second-order rate
02 Retain
Post-purchase cross-sell Replenishment reminders VIP and loyalty tiers
Measured by
Repeat rate
03 Win back
Abandoned cart and checkout Lapsed-customer win-back Sunset and re-permission
Measured by
Cart recovery
Touchpoints that change by customer.
We build these flows on your email, push, SMS and WhatsApp. Each shopper's tags decide who gets which message, and when; every flow is measured against a hold-out group.
Welcome series
Email + push · new sign-ups
Browse abandonment
Email + push · viewed, not added
Cart recovery
Email, SMS + WhatsApp · after 1 hour and 24 hours
Post-purchase
Email + WhatsApp · delivered: tracking, review, cross-sell
Replenishment
Push + SMS · timed to use
Win-back
Email + WhatsApp · lapsing customers
Where each flow earns.
Average revenue per recipient for each automated flow in ecommerce. Build the core flows first, then plan campaigns around them.
Browse
$2.08 per recipient: recently viewed items, price drops and back-in-stock alerts.
Cart
$6.77 per recipient by email, $4.48 by SMS.
After purchase
$1.80 post-purchase and $0.82 win-back: reviews, cross-sell and lapse offers.
CAMPAIGNS VS FLOWS
Automated flows do most of the selling.
Higher order rate 2.11% on flows vs 0.16% on campaigns
Revenue per recipient, flows vs $0.20 for campaigns
Of flow revenue from new buyers vs 16.1% for campaigns
Start with one journey.
Measured by
Second-order rate and cart recovery
FAQs
Do we need to buy a new platform? No. We work on the CRM, CMS and app platforms you already run. If you want a new one, we can recommend and implement it. Does customer data leave your systems? No. We work inside your own CRM and messaging platform; customer data stays in your systems, and results are measured in your own data. What do you need from us? Access to your ecommerce and messaging platforms, product feed and content approvals from your team. Which channels? Email, SMS, push, in-app and WhatsApp, chosen per shopper and moment. Who is on the team? An engagement manager leads a data analyst, a martech developer, a UX/UI designer and a copywriter, with a strategist and data architect during set-up.
