Food & Beverage
Food & Beverage
Food and drink customers reorder often, if you remind them at the right moment.
WHO IT IS FOR
Grocery & food brands
From first box to weekly habit.
Welcome, recipes, replenishment reminders, new flavours and loyalty that keep the basket coming back.
Subscriptions & delivery
From first order to subscribe-and-save.
Subscription enrolment, skipped-delivery saves and missed-reorder win-back, run on the platform you already use.
75%
of flow revenue in food and drink comes from people who have bought before.
Reorders are the business. Replenishment reminders timed to consumption make the second, third and tenth order effortless.
Source: Ethos technology partner benchmarks, 2025–26 · food and beverage ecommerce email · global, not KSA- or Middle East-specific
THE LIFECYCLE
01 Activate
Welcome series and first-order offer Recipe and usage content Subscribe-and-save enrolment
Measured by
Subscriptions
02 Retain
Replenishment reminders New flavour and bundle picks Loyalty rewards
Measured by
Reorder rate
03 Win back
Missed-reorder follow-ups Cart and checkout recovery Lapsed customer offers
Measured by
Lapse rate
Touchpoints that change by customer.
We build these flows on your email, push, SMS and WhatsApp. Each customer's tags decide who gets which message, and when; every flow is measured against a hold-out group.
Welcome & recipes
Email + WhatsApp · first order
Delivery updates
SMS + push · order on its way
Replenishment
Push + WhatsApp · running low
Subscribe & save
Email + push · repeat buyers
Cart recovery
Email + SMS · basket abandoned
Missed-reorder win-back
WhatsApp + email · reorder missed
Where each flow earns.
Average revenue per recipient for each automated flow in food and beverage. Reorders are the business.
Browse
$2.01 per recipient: recently viewed items and back-in-stock alerts.
Cart
$4.23 per recipient by email, $2.93 by SMS.
After purchase
$1.21 post-purchase and $1.11 win-back: reorder and lapse offers.
CAMPAIGNS VS FLOWS
Food and beverage runs on repeat orders.
Order rate on flow emails Highest in ecommerce
Revenue per recipient Flow emails vs campaign emails
Of email revenue from flows from 6.5% of sends
Start with one journey.
Measured by
Reorder rate
FAQs
Do we need to buy a new platform? No. We work on the CRM, CMS and app platforms you already run. If you want a new one, we can recommend and implement it. Does customer data leave your systems? No. We work inside your own CRM and messaging platform; customer data stays in your systems, and results are measured in your own data. What do you need from us? Access to your ecommerce and messaging platforms, product feed and content approvals from your team. Which channels? Email, SMS, push, in-app and WhatsApp, chosen per customer and moment. Who is on the team? An engagement manager leads a data analyst, a martech developer, a UX/UI designer and a copywriter, with a strategist and data architect during set-up.
