Restaurants, QSR & Food Delivery
Restaurants, QSR & Food Delivery
Guests order when they are hungry and choose from habit. Be the habit.
WHO IT IS FOR
QSR chains & franchisees
From one order to a weekly habit.
App onboarding, first-order offers, meal-time nudges, loyalty and lapsing-guest win-back.
Delivery & casual dining
From first delivery to regular table.
Order updates, favourites, reviews and birthday treats, run on the platform you already use.
8x
higher order rate on restaurant flow emails than campaigns.
Restaurant flows open at about the same rate as campaigns, but get 3.5x the clicks and 8x the orders. Campaigns reach regulars; flows bring in new guests.
Source: Ethos technology partner benchmarks, 2025–26 · restaurants and food email · global, not KSA- or Middle East-specific
THE LIFECYCLE
01 Activate
App onboarding and first-order offer Loyalty sign-up Delivery and pickup preferences
Measured by
App orders
02 Retain
Meal-time and favourite reminders New menu and limited offers Loyalty tiers and birthdays
Measured by
Order frequency
03 Win back
Lapsing-guest offers Abandoned basket recovery Feedback after a bad order
Measured by
Lapse rate
Touchpoints that change by customer.
We build these flows on your email, push, SMS and WhatsApp. Each guest's tags decide who gets which message, and when; every flow is measured against a hold-out group.
First-order offer
Push + email · new app users
Order updates
Push + SMS · every order
Meal-time nudges
Push · each guest's usual ordering hour
Loyalty & birthdays
Push, email + WhatsApp · members
Basket recovery
Push + SMS · basket abandoned
Lapsing-guest offer
WhatsApp + push · orders dropping
3% of sends, a fifth of the revenue.
Campaigns speak to regulars; flows bring in new guests. A third of flow revenue comes from new guests, while 92% of campaign revenue comes from repeat ones.
First order
Welcome offer, app set-up and a nudge to order within 7 days.
Habit
Favourite-item reminders, meal-time sends and loyalty points.
Lapse
AI flags lapsing guests; a limited-time offer by WhatsApp or push.
CAMPAIGNS VS FLOWS
Automated messages drive the orders.
Of email revenue from flows from 3% of sends
Landing page conversion Restaurants and food, highest of 18 industries
Revenue per recipient Abandoned basket flows
Start with one journey.
Measured by
Second orders and order frequency
FAQs
Do we need to buy a new platform? No. We work on the CRM, CMS and app platforms you already run. If you want a new one, we can recommend and implement it. Does guest data leave your systems? No. We work inside your own CRM and messaging platform; guest data stays in your systems, and results are measured in your own data. What do you need from us? Access to your app, ordering and messaging platforms, and content approvals from your team. Do you work with franchisees? Yes. We can run one programme per brand or market, on the platform you already use. Who is on the team? An engagement manager leads a data analyst, a martech developer, a UX/UI designer and a copywriter, with a strategist and data architect during set-up.
