Telco & Subscriptions
Telco & Subscriptions
Subscribers judge you every billing cycle. Churn rarely comes out of nowhere.
WHO IT IS FOR
Operators & MVNOs
From monthly bill to daily habit.
Activation, auto-pay, usage tips, upgrades and renewals, with churn signals caught before subscribers shop around.
Streaming & subscription apps
From free trial to loyal member.
Trial conversion, failed-payment recovery, pause options and win-back, run on the platform you already use.
1 in 3
lost subscribers never chose to leave.
A card expired or a payment failed. The rest can often be saved with a pause or a better plan: two quick wins before any discount.
Source: Ethos technology partner benchmarks, 2025–26 · subscription churn · global, not KSA- or Middle East-specific
THE LIFECYCLE
01 Activate
Welcome and app set-up Auto-pay and e-bill enrolment First-month usage guidance
Measured by
Auto-pay rate
02 Retain
Upgrade, bundle and add-on offers Contract renewal journeys Loyalty and rewards
Measured by
ARPU
03 Win back
Churn-risk save offers Failed-payment recovery Win-back for ported-out users
Measured by
Churn rate
Touchpoints that change by customer.
We build these flows on your email, push, SMS and WhatsApp. Each subscriber's tags decide who gets which message, and when; every flow is measured against a hold-out group.
Welcome & set-up
SMS + push · plan activated, first 7 days
Usage tips & alerts
Push + SMS · first month
Upgrade offers
Push + email · at usage peaks
Renewal offers
SMS + email · 60, 30 and 7 days before contract end
Payment recovery
SMS + WhatsApp · payment failed, same day
Save & win-back
WhatsApp + email · churn risk or ported out
A third of churn is payments, not decisions.
About one in three lost subscribers never chose to leave: a card expired or a payment failed. The rest can often be saved with a pause or a better plan.
Before
Usage drops and late payments trigger save journeys.
At risk
Pause, downgrade or bundle offers instead of a cancel.
After
Timed offers to former subscribers, by reason for leaving.
CAMPAIGNS VS FLOWS
Subscribers expect to hear from their provider.
Open rate in communications email Highest of 18 industries
Landing page conversion vs 10.8% all industries
Prefer to pause, not cancel Offer it before the cancel button
Start with one journey.
Measured by
Payments recovered and churn rate
FAQs
Do we need to buy a new platform? No. We work on the CRM, CMS and app platforms you already run. If you want a new one, we can recommend and implement it. Does customer data leave your systems? No. We work inside your own CRM and messaging platform; customer data stays in your systems, and results are measured in your own data. What do you need from us? Access to your CRM and messaging platform, consent records, and content approvals from your team. Do you work with streaming and subscription apps? Yes. We run as an extension of your growth and CRM team, on the platform you already use. Who is on the team? An engagement manager leads a data analyst, a martech developer, a UX/UI designer and a copywriter, with a strategist and data architect during set-up.
