Braze Consultants in Saudi Arabia
Braze
Marketing Automation
KSA
Setup, lifecycle journeys and day-to-day operation of Braze for brands in Riyadh, Jeddah and Dammam, run by our Riyadh team.
Best for: Enterprise and fast-growing consumer brands with apps · Quick-service restaurants, ecommerce, banking and fintech, telecom, travel, media, delivery apps
Enterprise
Enterprise and fast-growing consumer brands with apps
Quick-service restaurants, ecommerce, banking and fintech, telecom, travel, media, delivery apps
Ethos is a Riyadh-based, independent Braze consultancy serving brands across Saudi Arabia, including Riyadh, Jeddah and Dammam. Through Ethos Engage, our team plans, builds, sends and measures Braze lifecycle journeys in Saudi Arabic and English, designed around PDPL, on the set-up you already own.
Ethos Engage lifecycle model on Braze: activate, retain and win back customers in Saudi Arabia
WhatsApp, SMS, email, push and in-app channels Ethos runs on Braze in Saudi Arabia
Saudi Arabia · Riyadh · Jeddah · Dammam
Do you have a Braze team in Riyadh?
Yes. Ethos is headquartered in Riyadh and supports Braze users across Saudi Arabia, including Jeddah, Dammam and Al Khobar. Our team works on-site or remotely, in Arabic and English.
How do you handle Saudi PDPL on Braze?
We design Braze journeys around the Personal Data Protection Law overseen by SDAIA: a lawful basis and consent for marketing, easy opt-out, minimum data and controls on transfers outside the Kingdom. Customer data stays in your Braze account and approved environments, and sector rules such as SAMA guidance for banks and CST rules for SMS sender IDs are added at kick-off. Your data-protection team keeps final sign-off.
Can Braze send Saudi-dialect Arabic and WhatsApp messages?
Yes. We build right-to-left Arabic templates and English versions for every message, checked by an Ethos writer before sending. We write in Saudi dialect where your brand voice allows, and in formal Arabic where it does not. Braze supports WhatsApp, so we set up approved message templates, opt-in and quick replies alongside your other channels.
Do you plan Braze journeys around the Saudi calendar?
Yes. The engagement plan is built around Ramadan, Eid al-Fitr, Eid al-Adha, Founding Day, Saudi National Day, White Friday, back-to-school and salary week, with quiet hours and frequency caps that respect prayer times and local habits.
Do you also support Braze in the UAE and the GCC?
Yes. Ethos also operates from Dubai and supports Braze users in the UAE, Qatar, Bahrain and Oman. Groups that run several GCC markets can keep one programme with market-specific journeys.
How does an Ethos Engage programme on Braze work, and what does it cost?
Engage is a recurring monthly retainer, invoiced in Saudi riyals through our Saudi entity. A setup team designs the programme in months 1–3, then an operations team runs it every day. The fee depends on journeys, channels and scope. Many clients start with one stage, such as activation, retention or win-back, and expand once results are proven.
We have Braze but our app team owns it. How do you fit in?
We work with your product and app team, not around them. They own the SDK, events and releases; we own the lifecycle programme: journeys, segments, content and measurement. We agree an event plan together so every journey has the data it needs.
Braze Agency in Saudi Arabia | Riyadh | Ethos
Riyadh-based Braze consultants for Saudi brands. PDPL-aligned lifecycle journeys in Saudi Arabic and English, run by Ethos Engage.
/saudi-riyadh/platforms/braze
/platforms/braze
en-SA
moengage, clevertap, insider
Full
Braze is a mobile-first customer engagement platform that runs push, in-app, email, SMS and WhatsApp journeys from Canvas, its visual journey builder. In Saudi Arabia, from Riyadh and Jeddah to Dammam and Al Khobar, it is usually run by consumer brands with an app at the centre: food and delivery, banks' apps, wallets, ecommerce and telcos.
Braze is only as good as the events your app sends and the journeys built on them. Many teams in the region run campaigns on it, not a lifecycle. Ethos is headquartered in Riyadh and has worked with Saudi brands for more than a decade. As an independent Braze consultancy, we are not tied to any platform vendor, so our advice is about results, not licences.
With Ethos Engage, our Riyadh team runs Braze as a recurring lifecycle programme. We build Canvas journeys for onboarding, ordering, renewal and win-back, set up push, in-app and content-card placements, write Liquid-personalised messages in Arabic and English and run hold-out tests and report incremental results per Canvas. Push and in-app work best when they react to what the customer just did in the app. We build around real-time events, frequency caps and quiet hours.
Messages are written in Saudi Arabic and English, consent-checked and built around PDPL and your regulator's rules. Each journey is measured against a control group and planned around the Saudi calendar, from Ramadan and Eid to National Day and salary week.
Ethos Engage is staffed to your scope: a setup team designs the programme in months 1–3, then an operations team runs it every day.
Experience Strategist (setup, months 1–3): designs the lifecycle programme around Braze: use cases, journeys, targets and targeting rules.
Data Architect (setup): maps how your CRM, app and web data connect to the programme: IDs, events and segments.
Engagement Manager (team lead, day to day): builds, launches and optimises every journey, working alongside your team in Riyadh.
MarTech Developer (day to day): builds and maintains the set-up: Canvas, Liquid, Connected Content, Currents, SDK events and the Braze REST API.
Data & Performance Analyst (day to day): loads segments, monitors results and reports each journey against a hold-out group.
UX/UI Designer & Copywriter (day to day): designs and writes every message in Arabic (Saudi dialect where it fits) and English.
