Salesforce Marketing Cloud Consultants in Saudi Arabia

Salesforce Marketing Cloud

Marketing Automation

Setup, lifecycle journeys and day-to-day operation of Salesforce Marketing Cloud for brands in Riyadh, Jeddah and Dammam, run by our Riyadh team.

Best For

Best for: Enterprise · Banking, insurance, telecom, government and semi-government, automotive, large retail groups

Best For Size

Enterprise

Best For Industries

Banking, insurance, telecom, government and semi-government, automotive, large retail groups

Ethos is a Riyadh-based, independent Salesforce Marketing Cloud consultancy serving brands across Saudi Arabia, including Riyadh, Jeddah and Dammam. Through Ethos Engage, our team plans, builds, sends and measures Salesforce Marketing Cloud lifecycle journeys in Saudi Arabic and English, designed around PDPL, on the set-up you already own.

Salesforce Marketing Cloud is Salesforce's enterprise marketing platform, built around Journey Builder, Email and Mobile Studio, Contact Builder and Einstein AI. In Saudi Arabia, from Riyadh and Jeddah to Dammam and Al Khobar, it is usually run by banks, telcos, insurers and large government entities with large customer bases and strict data rules.

Most enterprises in the region have the licence and the integrations in place. What is usually missing is the daily operating team that turns the platform into revenue. Ethos is headquartered in Riyadh and has worked with Saudi brands for more than a decade. As an independent Salesforce Marketing Cloud consultancy, we are not tied to any platform vendor, so our advice is about results, not licences.

What Ethos Provides

With Ethos Engage, our Riyadh team runs Salesforce Marketing Cloud as a recurring lifecycle programme. We design customer journeys in Journey Builder across email, SMS, push and WhatsApp, model data extensions and audiences in Contact Builder, build AMPscript-driven Arabic and English templates and monitor deliverability, sends and journey health every day. We run on your business units, sender profiles and approval flows, so legal, compliance and brand sign-off stay with your team.

Messages are written in Saudi Arabic and English, consent-checked and built around PDPL and your regulator's rules. Each journey is measured against a control group and planned around the Saudi calendar, from Ramadan and Eid to National Day and salary week.

Ethos Engage is staffed to your scope: a setup team designs the programme in months 1–3, then an operations team runs it every day.

Experience Strategist (setup, months 1–3): designs the lifecycle programme around Salesforce Marketing Cloud: use cases, journeys, targets and targeting rules.
Data Architect (setup): maps how your CRM, app and web data connect to the programme: IDs, events and segments.
Engagement Manager (team lead, day to day): builds, launches and optimises every journey, working alongside your team in Riyadh.
MarTech Developer (day to day): builds and maintains the set-up: Journey Builder, Automation Studio, SQL queries, AMPscript and SSJS, Marketing Cloud APIs.
Data & Performance Analyst (day to day): loads segments, monitors results and reports each journey against a hold-out group.
UX/UI Designer & Copywriter (day to day): designs and writes every message in Arabic (Saudi dialect where it fits) and English.

Markets

Saudi Arabia · Riyadh · Jeddah · Dammam

Frequently asked questions

Do you have a Salesforce Marketing Cloud team in Riyadh?

Yes. Ethos is headquartered in Riyadh and supports Salesforce Marketing Cloud users across Saudi Arabia, including Jeddah, Dammam and Al Khobar. Our team works on-site or remotely, in Arabic and English.

How do you handle Saudi PDPL on Salesforce Marketing Cloud?

We design Salesforce Marketing Cloud journeys around the Personal Data Protection Law overseen by SDAIA: a lawful basis and consent for marketing, easy opt-out, minimum data and controls on transfers outside the Kingdom. Customer data stays in your Salesforce Marketing Cloud account and approved environments, and sector rules such as SAMA guidance for banks and CST rules for SMS sender IDs are added at kick-off. Your data-protection team keeps final sign-off.

Can Salesforce Marketing Cloud send Saudi-dialect Arabic and WhatsApp messages?

Yes. We build right-to-left Arabic templates and English versions for every message, checked by an Ethos writer before sending. We write in Saudi dialect where your brand voice allows, and in formal Arabic where it does not. Salesforce Marketing Cloud supports WhatsApp, so we set up approved message templates, opt-in and quick replies alongside your other channels.

Do you plan Salesforce Marketing Cloud journeys around the Saudi calendar?

Yes. The engagement plan is built around Ramadan, Eid al-Fitr, Eid al-Adha, Founding Day, Saudi National Day, White Friday, back-to-school and salary week, with quiet hours and frequency caps that respect prayer times and local habits.

Do you also support Salesforce Marketing Cloud in the UAE and the GCC?

Yes. Ethos also operates from Dubai and supports Salesforce Marketing Cloud users in the UAE, Qatar, Bahrain and Oman. Groups that run several GCC markets can keep one programme with market-specific journeys.

How does an Ethos Engage programme on Salesforce Marketing Cloud work, and what does it cost?

Engage is a recurring monthly retainer, invoiced in Saudi riyals through our Saudi entity. A setup team designs the programme in months 1–3, then an operations team runs it every day. The fee depends on journeys, channels and scope. Many clients start with one stage, such as activation, retention or win-back, and expand once results are proven.

Can you work alongside our existing Salesforce implementation partner?

Yes. Implementation partners usually set up the platform; Ethos runs what happens on it every day. We work inside your governance, with your partner, IT and security teams, and focus on journeys, content, segmentation and measurement.