Government & Citizen Services
Citizen engagement for government services.
Government & Citizen Services
Citizens use services when they must, then forget them until the next deadline.
WHO IT IS FOR
Ministries & authorities
From transactions to trusted services.
Registration, renewal and payment reminders, new-service awareness and satisfaction loops that move citizens online.
Government apps & service providers
From registration to regular use.
Onboarding, notification opt-in, abandoned application recovery and re-engagement, run on the platform you already use.
47.1%
open rate on government email, vs 42.4% across all senders.
Citizens read messages that help them get something done. Clear, verified reminders timed to the deadline are wanted, so use them to move people online.
Source: Ethos technology partner benchmarks, 2025–26 · government and public-interest email · global, not Saudi-specific
THE LIFECYCLE
01 Activate
Registration and identity checks First digital service guidance App and notification opt-in
Measured by
Digital adoption
02 Retain
Renewal and payment reminders New-service awareness Satisfaction and feedback loops
Measured by
On-time renewal
03 Win back
Missed-deadline follow-ups Abandoned application recovery Re-engaging inactive accounts
Measured by
Completion rate
Touchpoints that change by customer.
We build these flows on your email, push, SMS and WhatsApp. Each citizen's tags decide who gets which message, and when; every flow is measured against a hold-out group.
Registration welcome
Email + SMS · new users
Deadline reminders
SMS, WhatsApp + push · 30, 7 and 1 days before
Application recovery
Push + email · started, not finished
Status updates
SMS + push · request open, at every step
New-service awareness
Email + push · eligible active users
Re-engagement
Email + SMS · inactive users
Trust is the channel.
Citizens must trust a message before they act on it. Most domains still lack full email authentication, which hurts inbox placement and leaves room for impersonation.
Authenticate
SPF, DKIM and DMARC, verified sender IDs and verified WhatsApp accounts.
Keep lists clean
Consent records, bounce and complaint limits on every send.
Monitor
Inbox placement, click-based reporting and spoofing alerts.
CAMPAIGNS VS FLOWS
Service messages are wanted, and trust is the channel.
Click-to-open on government email Highest in the dataset
Open rate on triggered reminders vs 40.1% for newsletters
Of top domains with a valid DMARC record Authentication protects citizens from impersonation
Start with one journey.
Measured by
On-time renewal and digital completion
FAQs
Do we need to buy a new platform? No. We work on the CRM, CMS and app platforms you already run. If you want a new one, we can recommend and implement it. Does citizen data leave your systems? No. We work inside your own CRM and messaging platform; citizen data stays in your systems, and results are measured in your own data. What do you need from us? Access to your CRM and messaging platform, consent records, and content approvals from your team. Arabic and English? Every screen and message is designed and written in both. Who is on the team? An engagement manager leads a data analyst, a martech developer, a UX/UI designer and a copywriter, with a strategist and data architect during set-up.
