Healthcare & Medical
Patient engagement for hospitals and clinics.
Healthcare & Medical
Patients rarely leave on purpose. They forget a check-up, miss a follow-up or book once and never return.
WHO IT IS FOR
Hospitals & clinics
From first visit to lasting care.
Registration, appointment reminders, results and follow-ups, and recall for overdue check-ups.
Health apps, labs & pharmacies
From download to regular use.
Booking, refill and test reminders, memberships and telehealth plans, run on the platform you already use.
40%
fewer clicks on health emails than the all-industry average.
Patients open health messages more than average, so attention is not the problem. The drop happens at the next step: the link, the booking, the reason to act now.
Source: Ethos technology partner benchmarks, 2025–26 · health care email · global, not Saudi-specific
THE LIFECYCLE
01 Activate
Patient registration and app set-up First appointment booking Doctor and service discovery
Measured by
Booking rate
02 Retain
Appointment reminders Preventive screening and chronic care moments Results and post-visit follow-ups
Measured by
No-show rate
03 Win back
Overdue check-up recall Lapsed patient reactivation Abandoned booking recovery
Measured by
Recall rate
Touchpoints that change by customer.
We build these flows on your email, push, SMS and WhatsApp. Each patient's tags decide who gets which message, and when; every flow is measured against a hold-out group.
Welcome & registration
Email + WhatsApp · new patients
Appointment reminders
SMS + WhatsApp · 2 days and 2 hours before
Results & follow-up
Push + email · after every visit
Care moments
Email + SMS · screening and chronic care due dates
Booking recovery
WhatsApp + push · booking started, not finished
Overdue recall
SMS + WhatsApp · check-up overdue
Useful beats promotional.
Patients engage with messages that help them look after themselves. Care journeys get the highest view rates, well ahead of general marketing.
56% view rate
Care journeys: reminders, results and follow-ups, vs 36% for general marketing.
45% on mobile
Design every message for the phone first.
48% on Saturdays
Patients manage health in personal time, so weekend sends get read.
CAMPAIGNS VS FLOWS
Useful beats promotional: reminders, results and follow-ups get read.
View rate on care journeys Reminders, results and follow-ups
Open rate on welcome emails The first message after registration counts most
Of healthcare opens on mobile Design for the phone first
Start with one journey.
Measured by
Recall bookings and no-show rate
FAQs
Do we need to buy a new platform? No. We work on the CRM, CMS and app platforms you already run. If you want a new one, we can recommend and implement it. Does patient data leave the hospital? No. We work inside your own CRM and messaging platform; patient data stays in your systems, and every message is approved by your team. What do you need from us? Access to your CRM and messaging platform, consent records, and clinical and content approvals from your team. Arabic and English? Every screen and message is designed and written in both. Who is on the team? An engagement manager leads a data analyst, a martech developer, a UX/UI designer and a copywriter, with a strategist and data architect during set-up.
