EXPERIENTIAL · ACTIVATIONS · RIYADH
Experiential and activation agency in Riyadh
Moments people live, then share.
Brand experiences people take part in
Ethos is an experiential and activation agency in Riyadh. We design brand moments people step into, take part in and share, from location-based activations and sponsorships to AR lenses and interactive experiences.
Every activation is planned with social and content in mind, so the experience reaches far more people than were there in person.
Brand experiences people take part in
People remember what they do far more than what they are told. We design experiences that invite your audience in, whether that is a pop-up, a sponsorship moment or a digital experience they can play with on their phone.
Each experience starts from the brand idea and a clear objective, so it builds the brand rather than just filling a space.
Sponsorship that does more than show a logo
Sponsorship works when the brand plays a role in the moment. For Aramco's retail launch we combined sponsorship with PR, social and creator content around one idea: a trusted heritage brand becoming a consumer-friendly service.
We plan what happens before, during and after the event, so the sponsorship keeps working once the crowd has gone home.
Activations designed for the feed
An activation that only reaches the people in the room is a missed opportunity. We plan content capture, creator involvement and social formats from the start, and design moments that people want to film themselves.
The result is one experience with two audiences: the people who were there and the far bigger audience who saw it online.
Measuring experiential marketing
Footfall is only part of the story. We measure attendance and participation, the content and conversation the activation created, and the business results it was set up to drive.
That gives you a fair view of what the experience was worth and what to change next time.
FAQs
What is an experiential agency?
An agency that designs brand experiences people take part in, such as pop-ups, sponsorships, AR and interactive moments, rather than only watching an advert.
Do you run activations outside Riyadh?
Yes. We plan activations across Saudi Arabia and, through our regional hubs, across the Middle East.
How do you make activations reach more people?
We plan content capture, creators and social formats from the start so the experience travels online.
Create a moment worth sharing.
Tell us about your launch, event or sponsorship. We will show you how we would bring it to life.
