PR Agency in Riyadh | Public Relations

Public relations in Riyadh, built on strategy

Ethos is a PR agency in Riyadh for brands that need to be understood, not just mentioned. We plan strategic communications, run media relations and launch PR, and prepare you for the days that do not go to plan.

Our PR team works alongside our social, creator and content teams, so the story you tell the media is the same story your customers see in their feed.

Public relations in Riyadh, built on strategy

Good PR starts long before the press release. We begin with what your organisation needs people to believe, who needs to believe it first, and which voices they already trust.

From there we build your strategic communications, media relations and influence plan as one programme. Each part has a clear role, and all of it ties back to an objective you have agreed.

Launch PR that sets the story first

Big launches in Saudi Arabia are won in the narrative before they are won in media. For the PIF-backed Adeera hospitality brand we ran media and peer analysis, mapped stakeholders and built the launch narrative around five themes.

For Aramco's retail launch we connected PR, social, influencer and sponsorship work around one idea: a trusted heritage brand becoming a consumer-friendly service. Read the full stories in our work.

Media relations that earn coverage

Journalists need stories, not announcements. We shape your news into angles that fit each outlet, prepare press materials in Arabic and English, and get your spokespeople ready for the questions they will actually be asked.

We work with Saudi and regional media across business, trade and consumer titles, and we keep those relationships going between launches, so your brand has a voice all year rather than once a quarter.

PR that works with social and creators

Coverage travels further when it does not travel alone. We plan PR alongside social content, creators and sponsorship, so a headline becomes a conversation and a conversation becomes reach.

Because one team owns all of it, the message stays consistent, the timing lines up, and you get one view of what worked across earned, shared and owned channels.

FAQs

What does a PR agency in Riyadh do?

We plan your communications strategy, build relationships with the media, prepare press materials and spokespeople, run launches and support you through crises.