Money20/20 Middle East: Day 2 Review

What happened, and what you missed
Money20/20 Middle East: Day 2 Review
Written by
Community Pulse
Thirty-one deals, a fintech unicorn, and a card deal between two central banks.

Thirty-one agreements, a fintech unicorn, and a card deal between two central banks - plus a few things that ran quietly under the headline.

Day 2 at a glance
  • 31 agreements and MoUs signed - up from 19 on Day 1

  • $1.85B - barq becomes a unicorn, Series A of $329.5M

  • 85% of Saudi retail payments now electronic, per the SAMA Governor

  • SR 30B+ invested in the fintech sector to date, per the SAMA Governor

  • 370 licensed fintech companies as of end-August 2026

  • 1 cross-border card deal - SAMA and the Qatar Central Bank agree mutual mada/Himyan acceptance

Day 1 was the Minister setting the frame. Day 2 was the floor proving it - more deals, the weeks first unicorn, and a deal no single company could sign alone.

The regulator wrote Day 2 biggest headline

H.E. Ayman M. Al-Sayari, Governor of the Saudi Central Bank (SAMA), delivered Day 2 keynote. What he said, and what he then went and signed:

  • 85% electronic - of Saudi retail payments are now electronic, a number he framed as the base case for everything else

  • SR 30B+ invested - in the fintech sector to date, with continued commitment to trust and innovation

  • 370 licensed firms - as of end-August, fast growth even the Governor called out by name

  • A sovereign first - SAMA and the Qatar Central Bank agreed to accept mada and Himyan cards in both countries, moving interoperability from bank deals to central-bank infrastructure

  • The optics - Al-Sayari toured the floor with the Qatar Central Bank Governor and the CMA Chairman. Regulators, not vendors, were Tuesdays story

Day 1 keynote was a frame. Day 2 keynote was a signature - a cross-border card deal that no bank, however large, could have closed on its own.

Capital showed up before the panels did
  • barq - $1.85B. Series A of $329.5M, the largest fintech raise in the region this year. barq crosses 15M users across 210+ nationalities and enters the unicorn club.

  • BSF Capital x Lendo - SR 100M. Initial financing partnership to expand SME lending capacity.

  • Abwab AI - SR 15M. From Speed Invest, the funds first investment in Saudi Arabia, for AI-driven SME financing.

barq round alone is bigger than Day 1 three raises combined. One digital-native, one story: Day 2 belonged to barq.

Thirty-one deals, two names signed nine of them

Agreements and MoUs announced on Day 2, by signing party: Moyasar (8), barq (4), D360 Bank (3), Zid (2), Wekad (2), SAB (2), and ten single-deal signers.

  • Moyasar signed STC Bank, Sayarah, HOTSPOT, Payrails, Wadaie, Safqa Al-Maliyah, Lean Technologies and mispay

  • barq signed Distribution Technology, Mastercard, Floward and Masdar

  • D360 signed Ghanem App, Intelligent Media and Abana

  • Zid signed MoneyHash and STC Bank; Wekad signed Al-Awwal Finance and BSF

  • Also: SAB x Orbii, SAB x Stream, Alinma x Harrods/Visa, Elm x Shurti, Tamam x Sadiq, Al-Majed Aoud x Emkan, Meem x Almatar, PayLater x Salla, Vision Bank x Publicis Sapient, Mascanid x Lean

Moyasar signed more partners in one day than any company managed across all of Day 1. Quiet, high-volume dealmaking, not a single splashy headline.

Day 2 launches served existing customers
  • Alinma x Harrods x Visa - a co-branded Alinma Harrods credit card, pitched as the only card of its kind in the Kingdom, blending private-banking service with the Harrods name

  • Mastercard - a new SME platform phase, "from small beginnings to a strong launch," timed to Mastercards sponsorship of the event

  • Network International - merchant payment-acceptance services now live in Saudi Arabia, alongside the GM confirming ~SR 300M invested into the market

  • STC Bank - a live prize draw on the floor for its "Maksab" savings account, deposit from SR 100, enter a draw worth up to SR 1M

Luxury co-branding, program relaunches, a live market entry. Day 2 built on what customers already have, rather than creating a new category.

Five threads ran through Day 2
  • Cross-border rails go sovereign - SAMA and the Qatar Central Bank agree mutual mada/Himyan acceptance

  • The gateway layer keeps consolidating - Moyasar alone signed eight partners in a single day

  • Digital-natives keep raising the stakes - barq unicorn round follows Tabby and Tarabut Day 1 raises

  • Loyalty reaches for luxury - Alinma Harrods card signals banks chasing lifestyle credibility, not just cashback points

  • SME financing infrastructure quietly scales - BSF Capital x Lendo, Abwab AI x Speed Invest, Wekad two agreements

The through-line is distribution. Whoever owns the loyalty points, the checkout and the data pipe owns the customer. The bank licence is table stakes.

Five stands worth the walk
  • barq - fintech unicorn, live on the floor. Closed its $329.5M Series A the same day it signed Distribution Technology, Mastercard and Floward

  • Alinma - luxury meets banking. Launched the Alinma Harrods credit card with Visa, the first of its kind in the Kingdom

  • SAB - two more open-banking bets. Signed innovation-cooperation agreements with Orbii and Stream, building on its Day 1 gateway MoU with Geidea

  • Bank Albilad - a quieter digital-account deal. Signed an MoU with SingleView for an integrated digital account-opening journey

  • American Express Saudi Arabia - a second session, a sharper title. Fahad Al-Guthami returned to The Bridge stage for "The Trust Layer: Building Financial Systems People Choose to Use"

A unicorn, a luxury card, two more open-banking bets, a quieter account-opening deal, and Amex back on stage with a sharper title. Five playbooks, one floor.

What did not make the headlines
  • A central-bank card deal, buried under a funding headline - SAMA and the Qatar Central Bank agreeing on mada/Himyan interoperability is arguably bigger than any single companys raise

  • Moyasar eight-deal day - no single post went viral, the volume was the story

  • The Samsung Pay pressure campaign continues - replies under STC Bank Day 1 Samsung Pay news kept tagging barq and D360, asking them to match it

  • Abwab AI quiet SR 15M - Speed Invest first-ever Saudi investment, covered in one interview and little else

  • Insurance found the floor again - Elm relaunched its electronic claims-settlement service with Shurti

The floor announces what it planned. The corridors decide what matters. On Day 2, the corridors were arguing about Samsung Pay while a central bank rewired cross-border payments.

Key takeaways

Day 2 out-signed Day 1 by half: 31 agreements versus 19

barq became the weeks first fintech unicorn at a $1.85B valuation

SAMA and the Qatar Central Bank agreed mutual mada/Himyan card acceptance

Moyasar signed more partners in one day than any Day 1 company

Alinma launched a Harrods-branded credit card with Visa

More articles

Wednesday, September 16, 2026

Written by

Ethos

Volume is not voice
What a year of KSA banking activity actually shows

We read 5,835 unique activities from 14 Saudi banks across Instagram and X. The most active banks are not the most heard — and the calendar is more crowded than most media plans admit.

Wednesday, September 16, 2026

Written by

Ethos

Cards are a rate war nobody wins
Where KSA banks compete, and where the lane is open

Product by product, the activity leader and the response leader are never the same bank. Here is what earns in cards, accounts, savings, finance, SME, premium and family — and which lane nobody has claimed.

Wednesday, September 16, 2026

Written by

Ethos

Money20/20 Middle East: Day 3 Review
What happened, and what you missed

A closing keynote, mada and Himyan go fully live, and eleven partnerships in a day.

Tuesday, September 15, 2026

Written by

Ethos

Money20/20 Middle East: Day 1 Review
What happened, and what you missed

One keynote that set the agenda, nineteen agreements, two nine-figure raises, three product launches — and a handful of things that slipped past most of the floor.

Money20/20 Middle East: Day 2 Review

What happened, and what you missed
Money20/20 Middle East: Day 2 Review
Written by
Community Pulse
Thirty-one deals, a fintech unicorn, and a card deal between two central banks.

Thirty-one agreements, a fintech unicorn, and a card deal between two central banks - plus a few things that ran quietly under the headline.

Day 2 at a glance
  • 31 agreements and MoUs signed - up from 19 on Day 1

  • $1.85B - barq becomes a unicorn, Series A of $329.5M

  • 85% of Saudi retail payments now electronic, per the SAMA Governor

  • SR 30B+ invested in the fintech sector to date, per the SAMA Governor

  • 370 licensed fintech companies as of end-August 2026

  • 1 cross-border card deal - SAMA and the Qatar Central Bank agree mutual mada/Himyan acceptance

Day 1 was the Minister setting the frame. Day 2 was the floor proving it - more deals, the weeks first unicorn, and a deal no single company could sign alone.

The regulator wrote Day 2 biggest headline

H.E. Ayman M. Al-Sayari, Governor of the Saudi Central Bank (SAMA), delivered Day 2 keynote. What he said, and what he then went and signed:

  • 85% electronic - of Saudi retail payments are now electronic, a number he framed as the base case for everything else

  • SR 30B+ invested - in the fintech sector to date, with continued commitment to trust and innovation

  • 370 licensed firms - as of end-August, fast growth even the Governor called out by name

  • A sovereign first - SAMA and the Qatar Central Bank agreed to accept mada and Himyan cards in both countries, moving interoperability from bank deals to central-bank infrastructure

  • The optics - Al-Sayari toured the floor with the Qatar Central Bank Governor and the CMA Chairman. Regulators, not vendors, were Tuesdays story

Day 1 keynote was a frame. Day 2 keynote was a signature - a cross-border card deal that no bank, however large, could have closed on its own.

Capital showed up before the panels did
  • barq - $1.85B. Series A of $329.5M, the largest fintech raise in the region this year. barq crosses 15M users across 210+ nationalities and enters the unicorn club.

  • BSF Capital x Lendo - SR 100M. Initial financing partnership to expand SME lending capacity.

  • Abwab AI - SR 15M. From Speed Invest, the funds first investment in Saudi Arabia, for AI-driven SME financing.

barq round alone is bigger than Day 1 three raises combined. One digital-native, one story: Day 2 belonged to barq.

Thirty-one deals, two names signed nine of them

Agreements and MoUs announced on Day 2, by signing party: Moyasar (8), barq (4), D360 Bank (3), Zid (2), Wekad (2), SAB (2), and ten single-deal signers.

  • Moyasar signed STC Bank, Sayarah, HOTSPOT, Payrails, Wadaie, Safqa Al-Maliyah, Lean Technologies and mispay

  • barq signed Distribution Technology, Mastercard, Floward and Masdar

  • D360 signed Ghanem App, Intelligent Media and Abana

  • Zid signed MoneyHash and STC Bank; Wekad signed Al-Awwal Finance and BSF

  • Also: SAB x Orbii, SAB x Stream, Alinma x Harrods/Visa, Elm x Shurti, Tamam x Sadiq, Al-Majed Aoud x Emkan, Meem x Almatar, PayLater x Salla, Vision Bank x Publicis Sapient, Mascanid x Lean

Moyasar signed more partners in one day than any company managed across all of Day 1. Quiet, high-volume dealmaking, not a single splashy headline.

Day 2 launches served existing customers
  • Alinma x Harrods x Visa - a co-branded Alinma Harrods credit card, pitched as the only card of its kind in the Kingdom, blending private-banking service with the Harrods name

  • Mastercard - a new SME platform phase, "from small beginnings to a strong launch," timed to Mastercards sponsorship of the event

  • Network International - merchant payment-acceptance services now live in Saudi Arabia, alongside the GM confirming ~SR 300M invested into the market

  • STC Bank - a live prize draw on the floor for its "Maksab" savings account, deposit from SR 100, enter a draw worth up to SR 1M

Luxury co-branding, program relaunches, a live market entry. Day 2 built on what customers already have, rather than creating a new category.

Five threads ran through Day 2
  • Cross-border rails go sovereign - SAMA and the Qatar Central Bank agree mutual mada/Himyan acceptance

  • The gateway layer keeps consolidating - Moyasar alone signed eight partners in a single day

  • Digital-natives keep raising the stakes - barq unicorn round follows Tabby and Tarabut Day 1 raises

  • Loyalty reaches for luxury - Alinma Harrods card signals banks chasing lifestyle credibility, not just cashback points

  • SME financing infrastructure quietly scales - BSF Capital x Lendo, Abwab AI x Speed Invest, Wekad two agreements

The through-line is distribution. Whoever owns the loyalty points, the checkout and the data pipe owns the customer. The bank licence is table stakes.

Five stands worth the walk
  • barq - fintech unicorn, live on the floor. Closed its $329.5M Series A the same day it signed Distribution Technology, Mastercard and Floward

  • Alinma - luxury meets banking. Launched the Alinma Harrods credit card with Visa, the first of its kind in the Kingdom

  • SAB - two more open-banking bets. Signed innovation-cooperation agreements with Orbii and Stream, building on its Day 1 gateway MoU with Geidea

  • Bank Albilad - a quieter digital-account deal. Signed an MoU with SingleView for an integrated digital account-opening journey

  • American Express Saudi Arabia - a second session, a sharper title. Fahad Al-Guthami returned to The Bridge stage for "The Trust Layer: Building Financial Systems People Choose to Use"

A unicorn, a luxury card, two more open-banking bets, a quieter account-opening deal, and Amex back on stage with a sharper title. Five playbooks, one floor.

What did not make the headlines
  • A central-bank card deal, buried under a funding headline - SAMA and the Qatar Central Bank agreeing on mada/Himyan interoperability is arguably bigger than any single companys raise

  • Moyasar eight-deal day - no single post went viral, the volume was the story

  • The Samsung Pay pressure campaign continues - replies under STC Bank Day 1 Samsung Pay news kept tagging barq and D360, asking them to match it

  • Abwab AI quiet SR 15M - Speed Invest first-ever Saudi investment, covered in one interview and little else

  • Insurance found the floor again - Elm relaunched its electronic claims-settlement service with Shurti

The floor announces what it planned. The corridors decide what matters. On Day 2, the corridors were arguing about Samsung Pay while a central bank rewired cross-border payments.

Key takeaways

Day 2 out-signed Day 1 by half: 31 agreements versus 19

barq became the weeks first fintech unicorn at a $1.85B valuation

SAMA and the Qatar Central Bank agreed mutual mada/Himyan card acceptance

Moyasar signed more partners in one day than any Day 1 company

Alinma launched a Harrods-branded credit card with Visa

More articles

Volume is not voice
What a year of KSA banking activity actually shows
Cards are a rate war nobody wins
Where KSA banks compete, and where the lane is open
Money20/20 Middle East: Day 3 Review
What happened, and what you missed
Money20/20 Middle East: Day 1 Review
What happened, and what you missed

Money20/20 Middle East: Day 2 Review

What happened, and what you missed
Money20/20 Middle East: Day 2 Review
Written by
Community Pulse
Thirty-one deals, a fintech unicorn, and a card deal between two central banks.

Thirty-one agreements, a fintech unicorn, and a card deal between two central banks - plus a few things that ran quietly under the headline.

Day 2 at a glance
  • 31 agreements and MoUs signed - up from 19 on Day 1

  • $1.85B - barq becomes a unicorn, Series A of $329.5M

  • 85% of Saudi retail payments now electronic, per the SAMA Governor

  • SR 30B+ invested in the fintech sector to date, per the SAMA Governor

  • 370 licensed fintech companies as of end-August 2026

  • 1 cross-border card deal - SAMA and the Qatar Central Bank agree mutual mada/Himyan acceptance

Day 1 was the Minister setting the frame. Day 2 was the floor proving it - more deals, the weeks first unicorn, and a deal no single company could sign alone.

The regulator wrote Day 2 biggest headline

H.E. Ayman M. Al-Sayari, Governor of the Saudi Central Bank (SAMA), delivered Day 2 keynote. What he said, and what he then went and signed:

  • 85% electronic - of Saudi retail payments are now electronic, a number he framed as the base case for everything else

  • SR 30B+ invested - in the fintech sector to date, with continued commitment to trust and innovation

  • 370 licensed firms - as of end-August, fast growth even the Governor called out by name

  • A sovereign first - SAMA and the Qatar Central Bank agreed to accept mada and Himyan cards in both countries, moving interoperability from bank deals to central-bank infrastructure

  • The optics - Al-Sayari toured the floor with the Qatar Central Bank Governor and the CMA Chairman. Regulators, not vendors, were Tuesdays story

Day 1 keynote was a frame. Day 2 keynote was a signature - a cross-border card deal that no bank, however large, could have closed on its own.

Capital showed up before the panels did
  • barq - $1.85B. Series A of $329.5M, the largest fintech raise in the region this year. barq crosses 15M users across 210+ nationalities and enters the unicorn club.

  • BSF Capital x Lendo - SR 100M. Initial financing partnership to expand SME lending capacity.

  • Abwab AI - SR 15M. From Speed Invest, the funds first investment in Saudi Arabia, for AI-driven SME financing.

barq round alone is bigger than Day 1 three raises combined. One digital-native, one story: Day 2 belonged to barq.

Thirty-one deals, two names signed nine of them

Agreements and MoUs announced on Day 2, by signing party: Moyasar (8), barq (4), D360 Bank (3), Zid (2), Wekad (2), SAB (2), and ten single-deal signers.

  • Moyasar signed STC Bank, Sayarah, HOTSPOT, Payrails, Wadaie, Safqa Al-Maliyah, Lean Technologies and mispay

  • barq signed Distribution Technology, Mastercard, Floward and Masdar

  • D360 signed Ghanem App, Intelligent Media and Abana

  • Zid signed MoneyHash and STC Bank; Wekad signed Al-Awwal Finance and BSF

  • Also: SAB x Orbii, SAB x Stream, Alinma x Harrods/Visa, Elm x Shurti, Tamam x Sadiq, Al-Majed Aoud x Emkan, Meem x Almatar, PayLater x Salla, Vision Bank x Publicis Sapient, Mascanid x Lean

Moyasar signed more partners in one day than any company managed across all of Day 1. Quiet, high-volume dealmaking, not a single splashy headline.

Day 2 launches served existing customers
  • Alinma x Harrods x Visa - a co-branded Alinma Harrods credit card, pitched as the only card of its kind in the Kingdom, blending private-banking service with the Harrods name

  • Mastercard - a new SME platform phase, "from small beginnings to a strong launch," timed to Mastercards sponsorship of the event

  • Network International - merchant payment-acceptance services now live in Saudi Arabia, alongside the GM confirming ~SR 300M invested into the market

  • STC Bank - a live prize draw on the floor for its "Maksab" savings account, deposit from SR 100, enter a draw worth up to SR 1M

Luxury co-branding, program relaunches, a live market entry. Day 2 built on what customers already have, rather than creating a new category.

Five threads ran through Day 2
  • Cross-border rails go sovereign - SAMA and the Qatar Central Bank agree mutual mada/Himyan acceptance

  • The gateway layer keeps consolidating - Moyasar alone signed eight partners in a single day

  • Digital-natives keep raising the stakes - barq unicorn round follows Tabby and Tarabut Day 1 raises

  • Loyalty reaches for luxury - Alinma Harrods card signals banks chasing lifestyle credibility, not just cashback points

  • SME financing infrastructure quietly scales - BSF Capital x Lendo, Abwab AI x Speed Invest, Wekad two agreements

The through-line is distribution. Whoever owns the loyalty points, the checkout and the data pipe owns the customer. The bank licence is table stakes.

Five stands worth the walk
  • barq - fintech unicorn, live on the floor. Closed its $329.5M Series A the same day it signed Distribution Technology, Mastercard and Floward

  • Alinma - luxury meets banking. Launched the Alinma Harrods credit card with Visa, the first of its kind in the Kingdom

  • SAB - two more open-banking bets. Signed innovation-cooperation agreements with Orbii and Stream, building on its Day 1 gateway MoU with Geidea

  • Bank Albilad - a quieter digital-account deal. Signed an MoU with SingleView for an integrated digital account-opening journey

  • American Express Saudi Arabia - a second session, a sharper title. Fahad Al-Guthami returned to The Bridge stage for "The Trust Layer: Building Financial Systems People Choose to Use"

A unicorn, a luxury card, two more open-banking bets, a quieter account-opening deal, and Amex back on stage with a sharper title. Five playbooks, one floor.

What did not make the headlines
  • A central-bank card deal, buried under a funding headline - SAMA and the Qatar Central Bank agreeing on mada/Himyan interoperability is arguably bigger than any single companys raise

  • Moyasar eight-deal day - no single post went viral, the volume was the story

  • The Samsung Pay pressure campaign continues - replies under STC Bank Day 1 Samsung Pay news kept tagging barq and D360, asking them to match it

  • Abwab AI quiet SR 15M - Speed Invest first-ever Saudi investment, covered in one interview and little else

  • Insurance found the floor again - Elm relaunched its electronic claims-settlement service with Shurti

The floor announces what it planned. The corridors decide what matters. On Day 2, the corridors were arguing about Samsung Pay while a central bank rewired cross-border payments.

Key takeaways

Day 2 out-signed Day 1 by half: 31 agreements versus 19

barq became the weeks first fintech unicorn at a $1.85B valuation

SAMA and the Qatar Central Bank agreed mutual mada/Himyan card acceptance

Moyasar signed more partners in one day than any Day 1 company

Alinma launched a Harrods-branded credit card with Visa

More articles

Volume is not voice
What a year of KSA banking activity actually shows
Cards are a rate war nobody wins
Where KSA banks compete, and where the lane is open
Money20/20 Middle East: Day 3 Review
What happened, and what you missed
Money20/20 Middle East: Day 1 Review
What happened, and what you missed

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We transform brands.
Your success is next.

Meet the partners who are part of our success story

Start your project now by booking a one-on-one consultation with our expert.

Team working in an office watching at a presentation

We transform brands.
Your success is next.

Meet the partners who are part of our success story

Start your project now by booking a one-on-one consultation with our expert.

Team working in an office watching at a presentation