Braze Consultants in the UAE & Middle East
Braze
Marketing Automation
Global
Setup, lifecycle journeys and day-to-day operation of Braze for brands in Dubai, Abu Dhabi, Doha, Manama, Muscat and across the GCC.
Best for: Enterprise and fast-growing consumer brands with apps · Quick-service restaurants, ecommerce, banking and fintech, telecom, travel, media, delivery apps
Enterprise
Enterprise and fast-growing consumer brands with apps
Quick-service restaurants, ecommerce, banking and fintech, telecom, travel, media, delivery apps
Ethos is an independent Braze consultancy serving the UAE, Qatar, Bahrain, Oman and the wider Middle East. Through Ethos Engage, our team plans, builds, sends and measures Braze lifecycle journeys in Arabic and English, on the set-up you already own, with no new platform and no migration.
Ethos Engage lifecycle model on Braze: activate, retain and win back customers in the UAE and GCC
WhatsApp, SMS, email, push and in-app channels Ethos runs on Braze in the UAE and GCC
UAE · Qatar · Bahrain · Oman · Saudi Arabia
Do you offer Braze consulting in Dubai and the UAE?
Yes. Ethos supports Braze users across the UAE, including Dubai, Abu Dhabi and Sharjah, from our Dubai and Riyadh teams. We plan, build and run lifecycle journeys on your existing Braze set-up, in Arabic and English.
Do you support Braze in Qatar, Bahrain and Oman?
Yes. We work with brands in Doha, Manama and Muscat, and with groups that operate across several GCC markets. Journeys can be set up per market, with local offers, language and sender rules, while reporting stays in one view.
Can Braze run Arabic, right-to-left and WhatsApp journeys?
Yes. We build right-to-left Arabic templates and English versions for every message, checked by an Ethos writer before sending. Braze supports WhatsApp, so we set up approved message templates, opt-in and quick replies alongside your other channels.
How do you handle data protection on Braze in the UAE and GCC?
We work inside your Braze account and your compliance framework, and we do not copy customer data to Ethos systems. Journeys are consent-checked and designed around the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021), the equivalent laws in Saudi Arabia, Qatar, Bahrain and Oman, and free-zone rules such as DIFC and ADGM where they apply. Your legal or data-protection team keeps final sign-off.
Do you also support Braze in Saudi Arabia?
Yes. Ethos is headquartered in Riyadh and has worked with Saudi brands for more than a decade. Our Saudi page for Braze covers PDPL, Saudi-dialect content and the local sales calendar in more detail.
How does an Ethos Engage programme on Braze work, and what does it cost?
Engage is a recurring monthly retainer. A setup team designs the programme in months 1–3, then an operations team runs it every day. The fee depends on the number of journeys, channels and markets. Many clients start with one stage, such as activation, retention or win-back, and expand once results are proven.
We have Braze but our app team owns it. How do you fit in?
We work with your product and app team, not around them. They own the SDK, events and releases; we own the lifecycle programme: journeys, segments, content and measurement. We agree an event plan together so every journey has the data it needs.
Braze Agency in UAE & Middle East | Ethos
Braze consultants for UAE and GCC brands. Lifecycle journeys in Arabic and English, WhatsApp, SMS and email, run by Ethos Engage from Dubai.
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Braze is a mobile-first customer engagement platform that runs push, in-app, email, SMS and WhatsApp journeys from Canvas, its visual journey builder. Across the UAE, Qatar, Bahrain, Oman and the wider Middle East, it is usually run by consumer brands with an app at the centre: food and delivery, banks' apps, wallets, ecommerce and telcos.
Braze is only as good as the events your app sends and the journeys built on them. Many teams in the region run campaigns on it, not a lifecycle. Ethos is an independent Braze consultancy with more than 70 specialists across hubs in the UAE, Saudi Arabia, Lebanon and Egypt. We are not tied to any platform vendor, so our advice is about results, not licences.
With Ethos Engage, our team runs Braze as a recurring lifecycle programme, on your own account. We build Canvas journeys for onboarding, ordering, renewal and win-back, set up push, in-app and content-card placements, write Liquid-personalised messages in Arabic and English and run hold-out tests and report incremental results per Canvas. Push and in-app work best when they react to what the customer just did in the app. We build around real-time events, frequency caps and quiet hours.
Every message is written in Arabic and English and checked by an Ethos writer. Every journey has a target and is measured against a control group, so you see the revenue it added, market by market across the GCC.
Ethos Engage is staffed to your scope: a setup team designs the programme in months 1–3, then an operations team runs it every day.
Experience Strategist (setup, months 1–3): designs the lifecycle programme around Braze: use cases, journeys, targets and targeting rules.
Data Architect (setup): maps how your CRM, app and web data connect to the programme: IDs, events and segments.
Engagement Manager (team lead, day to day): builds, launches and optimises every journey, working alongside your team.
MarTech Developer (day to day): builds and maintains the set-up: Canvas, Liquid, Connected Content, Currents, SDK events and the Braze REST API.
Data & Performance Analyst (day to day): loads segments, monitors results and reports each journey against a hold-out group.
UX/UI Designer & Copywriter (day to day): designs and writes every message in Arabic and English.
