SAP Emarsys Consultants in the UAE & Middle East
SAP Emarsys
Marketing Automation
Global
Setup, lifecycle journeys and day-to-day operation of SAP Emarsys for brands in Dubai, Abu Dhabi, Doha, Manama, Muscat and across the GCC.
Best for: Mid-market and enterprise retailers · Retail, ecommerce, fashion and beauty, consumer electronics, grocery, travel
Enterprise
Mid-market and enterprise retailers
Retail, ecommerce, fashion and beauty, consumer electronics, grocery, travel
Ethos is an independent SAP Emarsys consultancy serving the UAE, Qatar, Bahrain, Oman and the wider Middle East. Through Ethos Engage, our team plans, builds, sends and measures SAP Emarsys lifecycle journeys in Arabic and English, on the set-up you already own, with no new platform and no migration.
Ethos Engage lifecycle model on SAP Emarsys: activate, retain and win back customers in the UAE and GCC
The Ethos team that runs SAP Emarsys programmes in the UAE and GCC: strategist, data architect, engagement manager, developer, analyst and content
UAE · Qatar · Bahrain · Oman · Saudi Arabia
Do you offer SAP Emarsys consulting in Dubai and the UAE?
Yes. Ethos supports SAP Emarsys users across the UAE, including Dubai, Abu Dhabi and Sharjah, from our Dubai and Riyadh teams. We plan, build and run lifecycle journeys on your existing SAP Emarsys set-up, in Arabic and English.
Do you support SAP Emarsys in Qatar, Bahrain and Oman?
Yes. We work with brands in Doha, Manama and Muscat, and with groups that operate across several GCC markets. Journeys can be set up per market, with local offers, language and sender rules, while reporting stays in one view.
Can SAP Emarsys run Arabic, right-to-left and WhatsApp journeys?
Yes. We build right-to-left Arabic templates and English versions for every message, checked by an Ethos writer before sending. Where SAP Emarsys has no native WhatsApp channel, we connect an approved WhatsApp Business provider through integrations or APIs, with approved templates and opt-in management.
How do you handle data protection on SAP Emarsys in the UAE and GCC?
We work inside your SAP Emarsys account and your compliance framework, and we do not copy customer data to Ethos systems. Journeys are consent-checked and designed around the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021), the equivalent laws in Saudi Arabia, Qatar, Bahrain and Oman, and free-zone rules such as DIFC and ADGM where they apply. Your legal or data-protection team keeps final sign-off.
Do you also support SAP Emarsys in Saudi Arabia?
Yes. Ethos is headquartered in Riyadh and has worked with Saudi brands for more than a decade. Our Saudi page for SAP Emarsys covers PDPL, Saudi-dialect content and the local sales calendar in more detail.
How does an Ethos Engage programme on SAP Emarsys work, and what does it cost?
Engage is a recurring monthly retainer. A setup team designs the programme in months 1–3, then an operations team runs it every day. The fee depends on the number of journeys, channels and markets. Many clients start with one stage, such as activation, retention or win-back, and expand once results are proven.
Can Emarsys work with our Salla, Shopify or Magento store?
Emarsys can take product and order data from most ecommerce platforms through its integrations and APIs. We map which events feed which journeys, check the data quality and then build the programmes on top.
SAP Emarsys Agency in UAE & Middle East | Ethos
SAP Emarsys consultants for UAE and GCC brands. Lifecycle journeys in Arabic and English, WhatsApp, SMS and email, run by Ethos Engage from Dubai.
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SAP Emarsys is SAP's omnichannel customer engagement platform, built for retail and ecommerce with ready-made lifecycle programmes, product recommendations and loyalty. Across the UAE, Qatar, Bahrain, Oman and the wider Middle East, it is usually run by retailers and ecommerce brands that want lifecycle marketing tied to products, orders and loyalty.
For retailers in the Gulf, Emarsys works best when it knows the catalogue, the orders and the loyalty tier of every customer, and acts on all three. Ethos is an independent SAP Emarsys consultancy with more than 70 specialists across hubs in the UAE, Saudi Arabia, Lebanon and Egypt. We are not tied to any platform vendor, so our advice is about results, not licences.
With Ethos Engage, our team runs SAP Emarsys as a recurring lifecycle programme, on your own account. We switch on and tailor Emarsys pre-built retail tactics, run browse, cart and post-purchase journeys, set up product recommendations in Arabic and English and measure incremental revenue per programme. We plan around the regional calendar too: Ramadan, Eid, White Friday, National Day and back-to-school are built into the engagement plan.
Every message is written in Arabic and English and checked by an Ethos writer. Every journey has a target and is measured against a control group, so you see the revenue it added, market by market across the GCC.
Ethos Engage is staffed to your scope: a setup team designs the programme in months 1–3, then an operations team runs it every day.
Experience Strategist (setup, months 1–3): designs the lifecycle programme around SAP Emarsys: use cases, journeys, targets and targeting rules.
Data Architect (setup): maps how your CRM, app and web data connect to the programme: IDs, events and segments.
Engagement Manager (team lead, day to day): builds, launches and optimises every journey, working alongside your team.
MarTech Developer (day to day): builds and maintains the set-up: Emarsys Automation Center, Interactions, data integration and web/mobile SDK set-up.
Data & Performance Analyst (day to day): loads segments, monitors results and reports each journey against a hold-out group.
UX/UI Designer & Copywriter (day to day): designs and writes every message in Arabic and English.
