Insider Consultants in Saudi Arabia

Insider

Marketing Automation

Setup, lifecycle journeys and day-to-day operation of Insider for brands in Riyadh, Jeddah and Dammam, run by our Riyadh team.

Best For

Best for: Mid-market and enterprise · Retail and ecommerce, banking and fintech, telecom, travel and airlines, automotive

Best For Size

Mid-market and enterprise

Best For Industries

Retail and ecommerce, banking and fintech, telecom, travel and airlines, automotive

Ethos is a Riyadh-based, independent Insider consultancy serving brands across Saudi Arabia, including Riyadh, Jeddah and Dammam. Through Ethos Engage, our team plans, builds, sends and measures Insider lifecycle journeys in Saudi Arabic and English, designed around PDPL, on the set-up you already own.

Insider is a cross-channel customer engagement and personalisation platform that combines a CDP, journey builder, web and app personalisation, and messaging across WhatsApp, SMS, email and push. In Saudi Arabia, from Riyadh and Jeddah to Dammam and Al Khobar, it is usually run by retailers, banks and telcos across Saudi Arabia, the UAE and the wider region, where it is one of the most widely used engagement platforms.

Insider covers web, app and messaging in one place, which makes it a natural base for lifecycle work, as long as someone owns the plan. Ethos is headquartered in Riyadh and has worked with Saudi brands for more than a decade. As an independent Insider consultancy, we are not tied to any platform vendor, so our advice is about results, not licences.

What Ethos Provides

With Ethos Engage, our Riyadh team runs Insider as a recurring lifecycle programme. We build Architect journeys across WhatsApp, SMS, email, push and web, set up on-site and in-app personalisation, create segments from Insider's unified customer profiles and test and report each journey against a control group. WhatsApp is often the strongest channel for Gulf customers. We build WhatsApp flows with approved templates and quick replies next to email, SMS and push.

Messages are written in Saudi Arabic and English, consent-checked and built around PDPL and your regulator's rules. Each journey is measured against a control group and planned around the Saudi calendar, from Ramadan and Eid to National Day and salary week.

Ethos Engage is staffed to your scope: a setup team designs the programme in months 1–3, then an operations team runs it every day.

Experience Strategist (setup, months 1–3): designs the lifecycle programme around Insider: use cases, journeys, targets and targeting rules.
Data Architect (setup): maps how your CRM, app and web data connect to the programme: IDs, events and segments.
Engagement Manager (team lead, day to day): builds, launches and optimises every journey, working alongside your team in Riyadh.
MarTech Developer (day to day): builds and maintains the set-up: Architect journeys, web and app SDK events, smart recommendations and API integrations.
Data & Performance Analyst (day to day): loads segments, monitors results and reports each journey against a hold-out group.
UX/UI Designer & Copywriter (day to day): designs and writes every message in Arabic (Saudi dialect where it fits) and English.

Markets

Saudi Arabia · Riyadh · Jeddah · Dammam

Frequently asked questions

Do you have a Insider team in Riyadh?

Yes. Ethos is headquartered in Riyadh and supports Insider users across Saudi Arabia, including Jeddah, Dammam and Al Khobar. Our team works on-site or remotely, in Arabic and English.

How do you handle Saudi PDPL on Insider?

We design Insider journeys around the Personal Data Protection Law overseen by SDAIA: a lawful basis and consent for marketing, easy opt-out, minimum data and controls on transfers outside the Kingdom. Customer data stays in your Insider account and approved environments, and sector rules such as SAMA guidance for banks and CST rules for SMS sender IDs are added at kick-off. Your data-protection team keeps final sign-off.

Can Insider send Saudi-dialect Arabic and WhatsApp messages?

Yes. We build right-to-left Arabic templates and English versions for every message, checked by an Ethos writer before sending. We write in Saudi dialect where your brand voice allows, and in formal Arabic where it does not. Insider supports WhatsApp, so we set up approved message templates, opt-in and quick replies alongside your other channels.

Do you plan Insider journeys around the Saudi calendar?

Yes. The engagement plan is built around Ramadan, Eid al-Fitr, Eid al-Adha, Founding Day, Saudi National Day, White Friday, back-to-school and salary week, with quiet hours and frequency caps that respect prayer times and local habits.

Do you also support Insider in the UAE and the GCC?

Yes. Ethos also operates from Dubai and supports Insider users in the UAE, Qatar, Bahrain and Oman. Groups that run several GCC markets can keep one programme with market-specific journeys.

How does an Ethos Engage programme on Insider work, and what does it cost?

Engage is a recurring monthly retainer, invoiced in Saudi riyals through our Saudi entity. A setup team designs the programme in months 1–3, then an operations team runs it every day. The fee depends on journeys, channels and scope. Many clients start with one stage, such as activation, retention or win-back, and expand once results are proven.

Insider already gives us account support. What does Ethos add?

Platform account teams help you use the product. Ethos runs your programme: lifecycle strategy, journeys, Arabic and English content, segmentation and measurement, done every day by a dedicated team. We complement your Insider support rather than replace it.