MoEngage Consultants in Saudi Arabia

MoEngage

Marketing Automation

Setup, lifecycle journeys and day-to-day operation of MoEngage for brands in Riyadh, Jeddah and Dammam, run by our Riyadh team.

Best For

Best for: Mid-market and enterprise consumer brands · Ecommerce, fintech and banking, quick commerce and delivery, telecom, media and OTT

Best For Size

Mid-market and enterprise consumer brands

Best For Industries

Ecommerce, fintech and banking, quick commerce and delivery, telecom, media and OTT

Ethos is a Riyadh-based, independent MoEngage consultancy serving brands across Saudi Arabia, including Riyadh, Jeddah and Dammam. Through Ethos Engage, our team plans, builds, sends and measures MoEngage lifecycle journeys in Saudi Arabic and English, designed around PDPL, on the set-up you already own.

MoEngage is a customer engagement platform for app and web, with Flows for journeys, segmentation, analytics and AI across push, in-app, email, SMS and WhatsApp. In Saudi Arabia, from Riyadh and Jeddah to Dammam and Al Khobar, it is usually run by app-led consumer brands, especially ecommerce and fintech.

Fintech and ecommerce apps in the region often have MoEngage installed but rely on manual campaigns for most of their sends. Ethos is headquartered in Riyadh and has worked with Saudi brands for more than a decade. As an independent MoEngage consultancy, we are not tied to any platform vendor, so our advice is about results, not licences.

What Ethos Provides

With Ethos Engage, our Riyadh team runs MoEngage as a recurring lifecycle programme. We build Flows for activation, retention and win-back, set up push and in-app templates with deep links, create RFM and behavioural segments and report each Flow against a control group. We move the programme from one-off campaigns to always-on Flows, then test which offers and timings move activation and repeat rate.

Messages are written in Saudi Arabic and English, consent-checked and built around PDPL and your regulator's rules. Each journey is measured against a control group and planned around the Saudi calendar, from Ramadan and Eid to National Day and salary week.

Ethos Engage is staffed to your scope: a setup team designs the programme in months 1–3, then an operations team runs it every day.

Experience Strategist (setup, months 1–3): designs the lifecycle programme around MoEngage: use cases, journeys, targets and targeting rules.
Data Architect (setup): maps how your CRM, app and web data connect to the programme: IDs, events and segments.
Engagement Manager (team lead, day to day): builds, launches and optimises every journey, working alongside your team in Riyadh.
MarTech Developer (day to day): builds and maintains the set-up: Flows, SDK event planning, Jinja-based personalisation, connectors and APIs.
Data & Performance Analyst (day to day): loads segments, monitors results and reports each journey against a hold-out group.
UX/UI Designer & Copywriter (day to day): designs and writes every message in Arabic (Saudi dialect where it fits) and English.

Markets

Saudi Arabia · Riyadh · Jeddah · Dammam

Frequently asked questions

Do you have a MoEngage team in Riyadh?

Yes. Ethos is headquartered in Riyadh and supports MoEngage users across Saudi Arabia, including Jeddah, Dammam and Al Khobar. Our team works on-site or remotely, in Arabic and English.

How do you handle Saudi PDPL on MoEngage?

We design MoEngage journeys around the Personal Data Protection Law overseen by SDAIA: a lawful basis and consent for marketing, easy opt-out, minimum data and controls on transfers outside the Kingdom. Customer data stays in your MoEngage account and approved environments, and sector rules such as SAMA guidance for banks and CST rules for SMS sender IDs are added at kick-off. Your data-protection team keeps final sign-off.

Can MoEngage send Saudi-dialect Arabic and WhatsApp messages?

Yes. We build right-to-left Arabic templates and English versions for every message, checked by an Ethos writer before sending. We write in Saudi dialect where your brand voice allows, and in formal Arabic where it does not. MoEngage supports WhatsApp, so we set up approved message templates, opt-in and quick replies alongside your other channels.

Do you plan MoEngage journeys around the Saudi calendar?

Yes. The engagement plan is built around Ramadan, Eid al-Fitr, Eid al-Adha, Founding Day, Saudi National Day, White Friday, back-to-school and salary week, with quiet hours and frequency caps that respect prayer times and local habits.

Do you also support MoEngage in the UAE and the GCC?

Yes. Ethos also operates from Dubai and supports MoEngage users in the UAE, Qatar, Bahrain and Oman. Groups that run several GCC markets can keep one programme with market-specific journeys.

How does an Ethos Engage programme on MoEngage work, and what does it cost?

Engage is a recurring monthly retainer, invoiced in Saudi riyals through our Saudi entity. A setup team designs the programme in months 1–3, then an operations team runs it every day. The fee depends on journeys, channels and scope. Many clients start with one stage, such as activation, retention or win-back, and expand once results are proven.

Can you run MoEngage alongside our in-house CRM team?

Yes. Most of our MoEngage work is co-managed: your team keeps ownership and approvals, and Ethos adds the people who build, launch, test and report journeys every day.