Ethos Engage
Customer Experience
CRM lifecycle marketing
CRM, digital and marketing leads
More revenue from the customers you already have, on the platforms you already run.
Ethos Engage · CRM Lifecycle Marketing | KSA, UAE & ME
Lifecycle journeys on email, push, SMS, WhatsApp and in-app, run on the platforms you already own, in Saudi Arabia, the UAE and the Middle East.
Ethos Engage · CRM lifecycle marketing
Make more revenue from the customers you already have.
A recurring customer engagement service. We design, build, send and measure your lifecycle communications on the CRM, data and app platforms you already run, and our team extends yours.
Book a 20-minute review
Acquisition pays once. Your current customers pay again and again.
Most brands send campaigns when the calendar says. The revenue sits in automated flows that start when a customer acts: signs up, goes quiet, comes back or is about to leave.
41%
of email revenue comes from just 5.3% of the messages sent: the automated flows.
Ethos technology partner benchmarks, 2025–26 · ecommerce and cross-industry · global, not KSA- or Middle East-specific
What we usually find
Where the revenue is hiding in most CRM programmes.
Onboarding
Most new customers get one welcome message, then silence.
The first 30 days decide whether a customer becomes active, and most programmes stop after day one.
Build a 30-day onboarding flow before the next campaign.
Payments
A failed payment looks like churn, but nobody decided to leave.
Expired cards and failed renewals lose customers who never chose to go.
Recover payments before you try to win customers back.
Timing
Campaigns go out on your calendar. Customers act on theirs.
Triggered messages land when a customer is ready, so they outperform batch sends to the same list.
Move effort from blasts to triggers.
Channels
Email gets the effort; push, SMS and WhatsApp get the leftovers.
Without a channel plan, the same message goes everywhere, or nowhere.
Give every flow one lead channel and one fallback.
Data
The data is there. It just isn't joined up.
Purchase, app and service data sit in separate systems, so personalisation stops at the first name.
Start with three fields that change the message.
Measurement
Nobody can say what CRM added last quarter.
Without a hold-out group, CRM gets credit for sales that would have happened anyway, or none at all.
Keep 10% of customers on today's experience and measure the gap.
Patterns from our CRM work across sectors. Your review shows which ones apply to you.
What we run for you.
Strategy
Lifecycle strategy
The journeys, moments and KPIs for each customer stage, from sign-up to win-back.
Set up, reviewed quarterly
Journeys
Automated flows
Onboarding, activation, payment recovery, cross-sell, loyalty and win-back, built in your platform.
Built in waves
Content
Messages and creative
Copy, design and templates for email, push, SMS, WhatsApp and in-app, in your brand.
Every cycle
Calendar
Engagement calendar
Campaigns and seasonal moments planned around your flows, not on top of them.
Monthly
Data
Segments and triggers
The audiences, events and fields each flow needs, set up with your data and IT teams.
Set up, then ongoing
Reporting
Performance reporting
Revenue, conversion and retention by flow, measured against a hold-out group.
Monthly
Four steps, repeated every cycle.
Map
Audit your platforms, data and current messages, and agree the journeys that move revenue.
Build
Set up segments, triggers and templates in your own CRM and messaging platform.
Send
Launch flows in waves, each with a hold-out group so the result is proven.
Measure
Report the lift by flow, optimise, and add the next journey.
What we move.
Activation rate
Share of new customers who complete a key first action within 30 days.
Repeat purchase
Second orders, renewals and product take-up, by flow.
Churn recovered
Customers saved from failed payments and inactivity.
Incremental revenue
Revenue against a 10% hold-out group, in your own data.
What lands in your inbox every month.
A monthly report that shows each flow's revenue and lift against the hold-out group, and the changes we'll make next cycle.
Start with one journey. Scale when it works.
Engage Pilot
For teams who want proof first.
One journey built and run 10% hold-out group Results read-out
90 days, fixed fee
Engage Core
For brands ready to run lifecycle as a programme.
Lifecycle strategy Six core flows Monthly content and calendar Monthly reporting
Monthly retainer
Engage Plus
For teams that want us embedded.
Everything in Engage Core In-app personalisation Dedicated CRM team Quarterly strategy review
Monthly retainer
Access to your CRM or messaging platform A data contact for events and fields Brand guidelines and an approval route Twenty minutes to agree the first journey
Platforms we work on
Enterprise CRM and marketing clouds Customer data platforms App messaging and push platforms CMS and ecommerce platforms
banking, insurance, healthcare, government, telco, automotive-mobility, ecommerce, electronics, food-beverage, restaurants-qsr
Do we need a new platform? No. We work on the CRM, data and app platforms you already run. If you don't have one, we can recommend and supply one. Who sends the messages? We build and send them in your platform, under your brand, with your approvals. How do you prove it works? Every flow runs with a hold-out group: 10% of customers keep today's experience, so the lift is measured in your own data. Does customer data leave our systems? No. We work inside your platforms, under your access controls. How long is the pilot? 90 days for one journey, at a fixed fee, ending with a results read-out.
Start with one journey.
Tell us which customers matter most, and we'll show you the first flow we'd build.
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