Ethos Visible
Customer Experience
AI search visibility (GEO/AEO)
Marketing, digital and brand leads
Make sure AI assistants recommend your brand when customers ask.
Ethos Visible · AI Search Visibility (GEO) | KSA, UAE & ME
See how ChatGPT, Gemini and AI search describe your brand, then fix the content behind them, in Saudi Arabia, the UAE and the Middle East.
Ethos Visible · AI search visibility
When customers ask AI, make sure it recommends you.
A generative and answer engine optimisation (GEO/AEO) service. We test how AI assistants answer the questions your customers ask, show where you're missing or misdescribed, and fix the content and signals behind the answers.
Book a 20-minute review
Customers ask AI before they search, and AI names only a few brands.
An AI answer names a handful of brands and skips the rest. If your website, reviews and listings don't give it clear, consistent facts, it names a competitor or gets you wrong, and you never see it happen.
5
AI answer engines we test your brand on, with the questions your customers actually ask.
Ethos Visible audit framework
What audits usually show
Why AI leaves brands out of the answer.
Absence
Asked for the best options in your category, AI names three competitors and not you.
Share of AI answers is the new share of search, and most brands have never measured it.
Measure it on the questions closest to a sale.
Accuracy
AI quotes a price, product or branch that changed two years ago.
Old pages, directories and press keep outdated facts alive.
Fix the sources AI trusts, not just your homepage.
Sources
The answer is built from a forum thread and a review site, not your website.
AI leans on third-party sources it sees as neutral.
Earn mentions where AI looks.
Structure
Your website explains the product, but not in a way a machine can quote.
Long pages without clear answers, structured data or FAQs are hard for AI to use.
Rewrite key pages as direct answers.
Competitors
A smaller competitor is cited more because its content answers the question.
AI visibility follows clarity and consistency, not ad budget.
Win the questions you can own first.
Coverage
You appear in one engine's answers and disappear in another's.
Each engine draws on different sources, and most brands only check one.
Test every engine your customers use.
Example findings, written to show the format. Every audit uses your own category questions.
What we do for you.
Audit
AI visibility audit
How 5 AI engines answer your customers' real questions, compared with your competitors.
Starting point
Questions
Question set
The category, product and comparison questions that lead to a purchase, agreed with you.
Set up, reviewed quarterly
Content
Answer-ready content
Key pages, FAQs and product content rewritten so AI can quote them accurately.
Monthly
Technical
Structured data
Schema, entity data and site fixes that help AI read and trust your pages.
Set up, then ongoing
Authority
Source and listing fixes
Corrections and mentions across the reviews, directories and publications AI relies on.
Ongoing
Tracking
Visibility tracking
Share of answers, accuracy and tone, by engine and competitor.
Monthly
From missing to recommended, in four steps.
Test
Run your customers' questions through each AI engine and record who is named, and how.
Diagnose
Find the sources behind each answer, and the gaps, errors and missing facts.
Fix
Update content, structured data and third-party sources, starting with the questions closest to a sale.
Track
Re-test every month and report the change in share of answers and accuracy.
What we move.
Share of answers
How often you're named across your question set, by engine.
Answer accuracy
Share of answers that describe your products, prices and locations correctly.
Recommendation rank
Where you appear when AI lists options, against competitors.
Cited sources
How often AI cites or links to your own pages.
A scorecard for every AI engine.
Each month you see your share of answers by engine and competitor, the errors we found and the fixes made, ranked by the questions that matter most.
Start with the audit. Fix what matters most.
Visible Audit
For brands that want to know where they stand.
5-engine visibility audit Competitor comparison Priority fix list
One-off project
Visible Monthly
For brands ready to improve their answers.
Monthly re-test and scorecard Content and structured data fixes Source and listing corrections
Monthly retainer
Visible Plus
For brands in competitive categories.
Everything in Visible Monthly Larger question set across markets Authority and PR programme Quarterly review with your SEO and content teams
Quarterly programme
Your priority products, services and competitors Access to your website CMS, or a web contact Your SEO and content plans, if you have them Twenty minutes to agree the questions
Engines we test
ChatGPT Google Gemini and AI Overviews Perplexity Microsoft Copilot
banking, insurance, healthcare, government, telco, automotive-mobility, ecommerce, electronics, food-beverage, restaurants-qsr
What are GEO and AEO? Generative engine optimisation and answer engine optimisation: making sure AI assistants and AI search find, trust and recommend your brand. Is this different from SEO? It builds on SEO. SEO ranks pages; Visible makes sure the answer AI writes names you and gets the facts right. Can you guarantee AI will recommend us? No one can guarantee an AI answer. We measure your share of answers before and after, so you can see what changed. Which AI engines do you cover? ChatGPT, Google Gemini and AI Overviews, Perplexity and Microsoft Copilot, plus others as they matter in your market. Do you need access to our website? It helps. We can work through your web team, or prepare the changes for them to publish.
Ask AI about your brand.
Send us your category, and we'll show you what AI tells your customers today.
engage, pulse
