Ethos Signal
Brand Intelligence
Brand early-alert system
PR, communications and corporate affairs leads
An early-alert system that warns you about brand risk before it becomes a crisis.
Ethos Signal · Brand Risk Early Alerts | KSA, UAE & ME
Analyst-checked early alerts on brand risk from social, news and regional events, with a response plan, in Saudi Arabia, the UAE and the Middle East.
Ethos Signal · Brand early alerts
Hear about the problem before it becomes a crisis.
A brand early-alert service. Our analysts watch the conversation and the events around your brand, flag what is building, and tell you what it means and what to do, before it reaches the press.
Book a 20-minute review
Most brand crises are visible hours before they break. Few teams see them in time.
A complaint goes viral, a rumour spreads or a regional event changes the mood. By the time it reaches a dashboard or a journalist's inbox, the window to respond has closed.
3
alert levels: watch, rising and act. An analyst checks every signal before it reaches you.
Ethos Signal alert framework
What Signal catches
The early signs we flag before they build.
Complaints
One customer's video is picking up shares and copycat complaints.
A single complaint becomes a story when others join in.
Reply in the first hours, not the next day.
Misinformation
A false claim about your product is spreading in comments and group chats.
Rumours move faster than corrections, especially when no one answers them.
Correct it early, with facts, in the same channels.
Regional events
A regional event is changing what people expect brands to say, or not say.
Campaigns planned weeks ago can land badly overnight.
Pause or adjust scheduled posts and ads.
Service
Outage and delay complaints are rising in one city.
Operational problems show up in public before internal reports catch them.
Alert operations and prepare a holding statement.
Creators
A creator with a large following is about to post about you.
Creators can turn a small issue into a national one.
Brief your team and decide whether to engage.
Competitors
A competitor's crisis is pulling your brand into the conversation.
Category stories spill over to everyone in the sector.
Stay out, or step in with a clear position.
Example alerts, written to show the format.
What you get.
Alerts
Early alerts
Rising issues flagged by an analyst, with level, reach and the next step.
As they happen
Brief
Daily brief
One page each morning: what's building, what's fading and what to watch today.
Daily
Context
Regional risk watch
Events in your markets that could change how your brand or campaigns are received.
Ongoing
Response
Response playbook
Holding statements, approval routes and escalation levels, agreed before you need them.
Set up, reviewed quarterly
Crisis
Crisis support
Hour-by-hour tracking and reporting while an issue is live.
When needed
Review
Monthly risk review
Issues, response times and lessons, with the risks to watch next month.
Monthly
From first signal to response, in four steps.
Set up
Agree the brand, people, products, competitors and risks to watch, and who gets which alert.
Watch
Track social, news, reviews and regional events around your brand, through the day.
Assess
An analyst checks each signal, scores it watch, rising or act, and adds context.
Alert
You get the alert with a recommended response, and we track it until it's resolved.
What you'll gain.
Time to know
How early you hear about an issue, compared with when it peaks.
Response time
The time from alert to your first response.
Issues contained
Issues resolved before they reach mainstream news.
Fewer false alarms
Every alert is checked by an analyst, so your team acts only on what matters.
An alert you can act on in two minutes.
Every alert tells you what happened, how fast it's growing, why it matters and what we recommend, with a daily brief that keeps the whole team aligned.
Choose the cover you need.
Signal Watch
For brands that need a daily view.
Daily brief Weekly risk summary Monthly risk review
Monthly retainer
Signal Alert
For brands with a high public profile.
Everything in Signal Watch Analyst alerts as they happen Response playbook Regional risk watch
Monthly retainer
Signal Command
For sensitive sectors and periods.
Everything in Signal Alert Extended-hours cover Crisis support when needed Quarterly simulation with your team
Quarterly programme
Your brand names, spokespeople, products and competitors The risks that worry you most Who receives alerts, and how Your approval route for statements
What we watch
Social posts and comments News and online media Ratings and reviews Regional events and public notices
banking, insurance, healthcare, government, telco, automotive-mobility, food-beverage, restaurants-qsr
How is Signal different from social listening? Listening shows you what happened. Signal tells you what is building, checked by an analyst, with a recommended response. Who receives the alerts? Usually PR, communications and corporate affairs teams, with escalation to leadership for act-level alerts. How fast are alerts? Act-level alerts go out as soon as an analyst confirms them. Response targets are agreed in your playbook. Do you write the response? We recommend one and draft holding statements. Your team approves anything that is published. How is this different from Ethos Pulse? Signal warns you about brand risk. Pulse tells you what customers think of your products, and why.
Know first.
Tell us what worries you most, and we'll show you what Signal would have flagged this month.
pulse, visible
