Ethos Pulse
Brand Intelligence
Audience & product intelligence
Product, marketing, insights and category teams
Know what your customers think of your products, not just your brand.
Ethos Pulse · Product Intelligence | KSA, UAE & ME
Product insight from what customers say unprompted: feedback, purchase behaviour, pricing and sizing, in Saudi Arabia, the UAE and the Middle East.
Ethos Pulse · Audience & product intelligence
Know what your customers think of your products, not just your brand.
An audience intelligence service. Our analysts read what your customers say, unprompted, and turn it into product-specific insight: what they like, what they would change, how they buy, what they will pay and which size fits.
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Sales data shows what people bought. It doesn't show why, or what they would buy next.
Surveys ask the questions you already thought of. Your customers are already answering the ones you didn't, in comments, reviews and videos: what they love, what disappoints them, what they compare you with and what they would pay more for.
4
questions every Pulse product report answers: what they like, how they buy, what they will pay and which size fits.
Ethos Pulse product report framework
Insights from your audience
The product answers your customers are already giving.
Product feedback
“The sauce is the reason I order it. The bun goes soggy by the time it arrives.”
What they like and dislike about the product itself, by attribute, not only whether the mood is positive.
Keep the recipe, fix the delivery pack.
Purchase behaviour
“We only get it on Thursday nights, always through the app, always the family box.”
When, where, how often and with whom they buy, and what makes them switch.
Time offers to the weekend family order.
Pricing & value
“Fine on its own, but the meal is too much for what you get.”
Where price feels fair, where it tips into “not worth it”, and how promotions change that.
Price the meal, not the item.
Sizing & format
“Regular is a snack for an adult. I'd pay more for a bigger one.”
Portion, pack and format fit: what is too small, too big or missing from the range.
Test a large size before the next menu change.
Competitor comparison
“Theirs is cheaper, but yours actually tastes like the picture.”
How customers compare you with named competitors, product by product.
Lead with quality, not price.
Unmet needs
“Wish there was a lighter option I could have for lunch.”
Requests and gaps that point to the next product, flavour or service.
A brief for the product team.
Example insights, written to show the format. Every client report quotes real customer comments.
Six reports, each answering one business question.
Per product
Product feedback report
What customers say about one product, coded by attribute: quality, features, price, size, packaging and availability.
Per product or launch
Behaviour
Purchase behaviour insight
Occasions, channels, frequency and switching: how and why people buy, and what stops them.
Quarterly
Pricing
Pricing & value perception
Where price feels fair, where it doesn't, and how bundles and promotions change the reaction.
Before a price or range change
Range
Size, pack & format fit
Portion, pack size and format feedback, with the gaps customers ask you to fill.
Per range
Market
Competitor product benchmark
How your products compare with competitors' on the attributes customers care about most.
Quarterly or before planning
Always on
Trends & early signals
New tastes, formats and conversations in your category, flagged early with a fit read for your brand.
Weekly brief
From a product question to a decision, in four steps.
Scope the question
Agree the products, competitors and questions in scope, and the decision the report should support.
Collect the conversation
Gather what customers say about those products across social posts, comments, reviews, video and forums.
Code every comment
Our analysts tag each comment by product attribute, purchase context, price signal and size or format.
Recommend
Every report ends with what to keep, change or test, with real customer quotes behind each point.
Four answers your product and marketing teams can act on.
Attribute scores
How each product scores on quality, price, size and packaging, tracked over time.
Purchase drivers
The top reasons people buy, and the barriers that stop them, ranked by how often they come up.
Price perception
Where your price sits against value and competitors, before and after promotions.
Range gaps
The sizes, formats and products customers ask for that you don't offer yet.
Every report ends in decisions, not dashboards.
You get a product board that shows what customers talk about, attribute by attribute, and a short list of what to keep, change and test, each backed by what customers actually said.
Start with one product. Add more as you need them.
Pulse Product
For one product, launch or range question.
Product feedback report Pricing and size read for that product Keep, change, test summary
One-off project
Pulse Monthly
For brands that want ongoing insight across their range.
Monthly product intelligence report Purchase behaviour insight each quarter Weekly trends and early signals
Monthly retainer
Pulse Intelligence
For product, marketing and strategy teams planning the year.
Everything in Pulse Monthly Quarterly competitor product benchmark Pricing and range reviews before changes Creative briefs built from customer language
Quarterly programme
The products, ranges and competitors in scope The decisions coming up: launches, price or range changes Optional: access to your own channels and reviews Twenty minutes to agree the questions
Where we listen
Social posts and comments Video and creator content Ratings and reviews Forums, communities and news
restaurants-qsr, food-beverage, ecommerce, electronics, automotive-mobility, telco, banking, insurance
Product intelligence for McDonald's KSA, from new menu items to sauces.
The same product report format, applied to launches in one of the region's largest QSR brands.
How is this different from a survey? A survey answers the questions you ask. Pulse reads what customers say unprompted, at scale and in their own words. Many clients use it to decide what to ask in their next survey. How is this different from social listening? Listening counts mentions and sentiment. Pulse codes every comment by product attribute, purchase context, price and size, so you get answers about the product, not just the mood. Can you cover our competitors' products? Yes. Competitor products sit in the same report, on the same attributes, so you see where you win and where you lose. Who uses the reports? Product, marketing, insights and category teams, and the agencies that brief creative work for them. How is this different from Ethos Signal? Pulse tells you what customers think of your products and why. Signal is our early-alert system for brand risk, and warns you before an issue builds.
Start with one product.
Tell us which product or decision is coming up, and we'll show you what your customers are already saying about it.
signal, engage
